Senior PPC Executive jobs represent a pivotal career step for digital marketing professionals specializing in paid search. These roles are designed for individuals ready to move beyond foundational execution to take on greater strategic ownership and analytical depth within pay-per-click advertising. A Senior PPC Executive is typically responsible for the end-to-end management and optimisation of paid search campaigns across platforms like Google Ads and Microsoft Advertising, often with a focus on driving measurable ROI and achieving key performance indicators such as cost-per-acquisition (CPA), return on ad spend (ROAS), and conversion rate. Common responsibilities in these jobs involve the daily management and strategic development of PPC accounts. This includes large-scale campaign creation, structuring, and ongoing optimisation through meticulous keyword research, audience targeting, and ad copy testing. A significant part of the role is budget management, requiring the executive to allocate spend efficiently across campaigns and markets to maximise performance. Senior professionals are expected to conduct robust A/B testing on ads, landing pages, and bidding strategies, using data-driven insights to inform decisions. Reporting is a core duty, requiring the synthesis of complex performance data into clear, actionable reports for stakeholders. Furthermore, Senior PPC Executives often manage relationships with platform representatives or external agencies and collaborate closely with other marketing, commercial, and analytics teams to align paid search activities with broader business goals. Typical skills and requirements for these positions include extensive, hands-on experience managing PPC accounts, preferably with exposure to substantial monthly budgets. Proficiency in core platforms like Google Ads, Microsoft Ads, and Google Ads Editor is essential, as is familiarity with enterprise-level bid management and analytics tools such as Google Analytics 4, SA360, and Looker Studio. Strong analytical skills are non-negotiable; successful candidates must be adept at interpreting data, identifying trends, and translating numbers into strategic optimisations. Technical competency, including advanced Excel skills and sometimes a basic understanding of SQL, is highly valued for deeper data analysis. Beyond technical prowess, soft skills like excellent attention to detail, effective communication for cross-team collaboration, and superior organisational abilities to manage multiple priorities are critical. A proactive, curious mindset and adaptability to the fast-evolving digital landscape are key traits for anyone seeking Senior PPC Executive jobs, making this role ideal for strategic thinkers passionate about leveraging paid search to deliver tangible business growth.
