Explore high-impact Senior Media Manager, Retail Commerce jobs and discover a pivotal career at the intersection of digital marketing, data analytics, and e-commerce strategy. This senior-level role is designed for strategic leaders who orchestrate and optimize retail media campaigns across a vast ecosystem of digital shelves and advertising networks. Professionals in this position act as the crucial link between brands and their performance on platforms like Amazon, Walmart, Instacart, and other retail media networks (RMNs), driving measurable business outcomes in the competitive retail landscape. A Senior Media Manager in Retail Commerce typically shoulders the responsibility for the end-to-end management of retail media portfolios. This involves developing comprehensive, data-driven media strategies aligned with client business objectives and key performance indicators (KPIs). A core function is the hands-on planning, activation, budgeting, and continuous optimization of complex campaigns across search, display, and programmatic channels within RMNs. They are adept at leveraging first-party retail data to build targeted audiences, enhance product visibility, and maximize return on advertising spend (ROAS). Beyond execution, this role demands rigorous performance analysis. Managers are responsible for synthesizing data from various platforms to create insightful reports, translate performance trends into actionable recommendations, and proactively identify new growth opportunities for the brands they manage. Leadership and client partnership are fundamental aspects of these jobs. Senior Media Managers frequently lead strategic client engagements, serving as trusted advisors who translate broader market trends into tailored retail media initiatives. They also often have people management duties, mentoring and coaching a team of specialists, fostering a culture of excellence, and ensuring flawless campaign execution. The role requires a unique blend of commercial acumen and technical proficiency. Typical requirements for candidates exploring Senior Media Manager, Retail Commerce jobs include 5+ years of hands-on experience in digital marketing, with substantial expertise specifically in retail media platforms and Amazon Advertising. Proficiency with third-party management and analytics tools (e.g., Skai, Pacvue) is highly valued. The ideal candidate possesses a strong analytical mindset, exceptional attention to detail, and advanced skills in data manipulation and visualization, often using Excel or similar tools. Excellent communication and presentation skills are essential for conveying complex data stories to stakeholders. Success in this fast-paced profession hinges on being a proactive problem-solver, a collaborative team leader, and a perpetual learner who stays ahead of the rapidly evolving retail media and commerce technology landscape. If you are a strategic thinker passionate about driving commerce through data, these jobs offer a dynamic and influential career path.
