Looking for Senior Manager, Media - Video & Sponsorships jobs? This senior leadership role sits at the dynamic intersection of paid media, content strategy, and brand partnerships, driving significant business growth through strategic video investment and sponsorship activations. Professionals in this position are responsible for developing and executing high-impact media strategies that leverage video platforms and sponsorship assets to achieve brand awareness, engagement, and revenue objectives. Typically, a Senior Manager in this field oversees the planning, buying, and optimization of video media across both traditional (e.g., TV, Connected TV) and digital channels (e.g., YouTube, social video, OTT/streaming services). A core component of the role involves architecting and managing strategic sponsorships, from sports and entertainment to cultural events, ensuring seamless integration and maximum ROI. This includes negotiating partnership terms, developing activation plans that include media entitlements, and creating co-branded content. Common responsibilities include managing substantial media budgets, conducting in-depth audience and market analysis, and establishing key performance indicators (KPIs) to measure campaign effectiveness. They lead cross-functional collaboration with internal teams such as marketing, creative, and analytics, as well as external agencies and partnership vendors. To excel in these jobs, candidates generally need a blend of strategic vision and analytical prowess. Typical requirements include 7+ years of experience in media planning/buying or partnership marketing, with a proven track record in video and sponsorships. Strong negotiation, financial acumen, and vendor management skills are essential. Expertise in media analytics tools and a deep understanding of the evolving video landscape—from addressable TV to social video trends—are critical. Excellent communication and leadership skills are mandatory to guide teams, present strategies to stakeholders, and build fruitful partner relationships. A bachelor’s degree in marketing, business, or a related field is commonly expected. For strategic thinkers passionate about leveraging video content and partnerships to build brands, Senior Manager, Media - Video & Sponsorships jobs offer a challenging and rewarding career path at the forefront of modern marketing.
