Explore Senior Manager, Marketing Operations jobs and discover a pivotal leadership role at the intersection of marketing strategy, technology, and data. Professionals in this high-impact position are the architects of the marketing engine, responsible for building, optimizing, and scaling the systems and processes that power efficient growth. They translate business objectives into operational reality, ensuring that marketing teams can execute campaigns flawlessly, measure performance accurately, and generate a predictable pipeline. For strategic thinkers who thrive on bringing order to complexity, these jobs offer the opportunity to be a foundational force within an organization. A Senior Manager of Marketing Operations typically oversees the entire marketing technology stack, including CRM platforms like Salesforce, marketing automation tools like HubSpot or Marketo, and analytics systems. Their core responsibility is to ensure these technologies are integrated seamlessly, data flows cleanly between systems, and the stack evolves to support scaling needs. They act as the crucial connector between Marketing, Sales, and Finance, aligning goals, processes, and reporting standards. This involves designing and managing lead lifecycle processes—from acquisition and scoring to routing and attribution—to ensure sales teams receive high-quality leads. Furthermore, they own campaign operations, guaranteeing that digital, demand generation, and lifecycle marketing programs are executed precisely and their ROI is measured against key business metrics. The role demands a unique blend of technical prowess, analytical skill, and strategic leadership. Common responsibilities include building and maintaining comprehensive dashboards that provide visibility into funnel performance, marketing contribution to revenue, and campaign effectiveness. They establish marketing KPIs, deliver actionable insights to senior leadership, and advise on budget allocation based on data-driven analysis. A significant part of the job is also focused on governance, maintaining data integrity, and ensuring compliance with privacy regulations across all marketing activities. Candidates for Senior Manager, Marketing Operations jobs generally possess 6-10 years of experience, with a substantial portion in marketing ops, revenue operations, or marketing technology. Essential skills include deep hands-on expertise with core martech platforms, proficiency in data visualization tools like Tableau or Power BI, and a strong analytical mindset to translate complex data into clear strategies. They must be excellent communicators and project managers, capable of influencing stakeholders and managing cross-functional initiatives. A bachelor’s degree in Marketing, Business, or a related field is typical. This career is ideal for process-oriented leaders who are passionate about leveraging technology and data to drive efficiency, insight, and sustainable business growth.
