Explore Senior Manager, Lifecycle Marketing jobs and discover a pivotal leadership role at the intersection of data, strategy, and customer experience. A Senior Manager of Lifecycle Marketing is a strategic architect responsible for designing, executing, and optimizing the entire customer journey to drive growth, retention, and lifetime value. This senior professional moves beyond single campaigns to own the end-to-end relationship, implementing automated, personalized communications that guide customers from acquisition through onboarding, engagement, and loyalty. The core mission is to build systematic marketing programs that feel individually relevant, thereby increasing conversion rates, reducing churn, and maximizing revenue. Professionals in these jobs typically shoulder a comprehensive set of responsibilities. They develop and lead the overarching lifecycle marketing strategy, mapping out touchpoints across channels like email, SMS, in-app messaging, and push notifications. A key duty is building and managing a high-performing team, fostering a culture of testing, data analysis, and continuous optimization. They own the marketing technology stack, including CRM and marketing automation platforms, ensuring seamless integration and operational excellence. Their work involves deep collaboration with product, sales, analytics, and product marketing teams to align messaging and create cohesive customer experiences. Establishing rigorous KPIs, conducting A/B tests, analyzing performance data, and reporting on ROI are daily activities that inform strategic decisions. To excel in Senior Manager, Lifecycle Marketing jobs, candidates generally need a blend of strategic, technical, and leadership skills. Typically, 7+ years of progressive experience in lifecycle marketing or marketing operations is required, with at least 3 years in a people management role. Expert proficiency in major marketing automation platforms is essential, as is a data-driven, analytical mindset capable of translating complex metrics into actionable insights. Successful candidates possess exceptional communication and cross-functional influence skills, enabling them to champion the customer journey across the organization. A strong background in segmentation, personalization strategy, and conversion rate optimization is standard, alongside a proven ability to thrive in dynamic environments, manage multiple priorities, and mentor a team toward achieving significant business impact. This role is ideal for a strategic thinker passionate about leveraging technology and data to build meaningful, revenue-driving customer relationships.
