Explore senior manager, international integrated marketing jobs and discover a pivotal leadership role at the intersection of global strategy and cross-channel execution. Professionals in this senior capacity are responsible for architecting and driving the worldwide marketing vision for a brand, ensuring consistent messaging and campaign effectiveness across diverse international markets. This is a strategic, high-impact position ideal for marketing leaders who excel at building frameworks, developing talent, and navigating the complexities of regional business cultures to fuel global growth. Typically, a Senior Manager of International Integrated Marketing oversees the planning and execution of holistic marketing campaigns designed to generate demand, nurture leads, and build brand presence in multiple regions, such as EMEA, APAC, and LATAM. Their core mandate is to create scalable, repeatable go-to-market processes that can be adapted to the maturity and nuances of different countries. A significant part of the role involves close collaboration with international sales teams, local distributors, or reseller partners to execute co-branded initiatives and ensure marketing efforts directly support revenue objectives. Leadership is central; these managers often build, mentor, and scale high-performing teams of marketing specialists, fostering a culture of collaboration and data-driven decision-making. Common responsibilities for these jobs include defining the overarching international marketing strategy, identifying new market opportunities, and establishing robust processes for campaign development, measurement, and optimization. They serve as the key liaison between central marketing functions—like brand creative, product marketing, and acquisition—and regional field teams. Their work ensures that global brand narratives are effectively localized while maintaining strategic coherence. Performance analysis is critical, requiring them to define KPIs, evaluate campaign ROI across markets, and present insights to senior leadership to guide future investment. The typical profile for candidates seeking senior manager, international integrated marketing jobs includes 8+ years of progressive experience in B2B marketing, preferably within SaaS or technology, with a substantial portion focused on international markets. At least 2-3 years of people management experience is standard, as is a proven ability to create scalable marketing infrastructure. Essential skills include a deep understanding of full-funnel integrated marketing, expertise in marketing automation and CRM platforms, and strong analytical abilities. Multilingual proficiency is a significant asset, as is experience working across time zones and a demonstrated aptitude for cross-cultural collaboration and communication. A university degree in marketing, business, or a related field is commonly required. For strategic leaders passionate about driving global brand expansion, these jobs offer a challenging and rewarding career path at the forefront of international marketing.
