Explore senior manager, global product marketing - device connectivity jobs and discover a pivotal leadership role at the intersection of technology, strategy, and global market expansion. Professionals in this high-impact position are responsible for defining and executing the worldwide go-to-market strategy for products that enable devices to communicate, such as IoT solutions, smart home ecosystems, industrial sensors, and connected automotive platforms. This role is central to transforming complex technical capabilities into compelling market narratives that drive adoption, revenue, and market leadership on a global scale. A Senior Manager in this field typically oversees the entire product marketing lifecycle for connectivity solutions. Common responsibilities include conducting in-depth market analysis to identify global trends and customer pain points, defining differentiated product positioning and messaging that resonates across diverse regions, and crafting comprehensive launch plans for new products or features. They lead cross-functional collaboration with product management, engineering, sales, and regional marketing teams to ensure alignment from product development through to commercial success. A critical aspect of the role is developing sales enablement tools—like battle cards, case studies, and competitive analyses—that empower worldwide sales channels to effectively communicate the value proposition of device connectivity offerings. The typical skill set for these leadership jobs combines strategic vision with technical acumen. Successful candidates usually possess a strong understanding of connectivity protocols (e.g., Bluetooth, Wi-Fi, 5G, LPWAN), IoT platforms, and the competitive landscape. They are adept at market segmentation, pricing strategy, and developing data-driven marketing campaigns. Exceptional communication and storytelling skills are mandatory to translate technical details into business benefits for various audiences, from C-level executives to end-users. Leadership and influence skills are crucial for managing direct teams and steering virtual, cross-functional groups without direct authority. Most positions require a bachelor’s degree in marketing, business, or a technical field, with an MBA often preferred, coupled with 8+ years of progressive experience in product marketing, ideally within the tech, telecommunications, or IoT sectors. Fluency in navigating the complexities of global markets is a fundamental requirement. For strategic marketers passionate about shaping the future of connected experiences, senior manager, global product marketing - device connectivity jobs offer a challenging and rewarding career path at the forefront of technological innovation.
