A Senior Manager, Account Based Marketing (ABM) is a strategic leadership role at the forefront of modern B2B marketing. This professional is responsible for designing, executing, and scaling highly targeted marketing programs aimed at a company's most valuable existing and prospective accounts. Unlike broad demand generation, ABM treats individual accounts as markets of one, requiring a deep understanding of complex enterprise sales cycles and buying committees. For those seeking senior-level marketing jobs that blend creativity, data analysis, and direct revenue impact, this position represents a pinnacle of strategic influence. The core mission of a Senior ABM Manager is to align marketing efforts perfectly with sales objectives to accelerate pipeline, increase deal velocity, and win strategic business. Typical responsibilities involve developing a multi-tiered ABM strategy (encompassing 1:1, 1:few, and 1:many approaches) tailored to different account segments. They lead the identification of priority target accounts in close partnership with sales and revenue operations teams. A significant part of the role involves orchestrating integrated, omni-channel campaigns that may include personalized digital advertising, targeted content, executive engagement programs, direct mail, and bespoke events. Furthermore, they equip sales teams with actionable account intelligence, tailored messaging, and playbooks to enhance outreach and conversations. On a day-to-day basis, professionals in these jobs are deeply analytical. They define key performance indicators (KPIs), measure campaign effectiveness on pipeline generation and revenue contribution, and use data to continuously test and optimize programs. They are also process-builders, establishing repeatable frameworks for account selection, campaign execution, and reporting to ensure the ABM function is scalable and sustainable. Collaboration is paramount; they constantly partner with Product Marketing, Demand Generation, Content, and Marketing Operations teams to leverage resources and create cohesive account experiences. Typical skills and requirements for these high-impact jobs include 5-10 years of B2B marketing experience, with at least 3+ years specifically leading ABM initiatives for enterprise or mid-market audiences. A proven track record of driving measurable pipeline and revenue through ABM is essential. Candidates must possess a strong understanding of enterprise sales motions and the dynamics of complex buying committees. Hands-on expertise with ABM platforms (like 6sense, Demandbase, or Terminus) and core MarTech tools (such as Salesforce CRM and marketing automation platforms) is standard. The ideal profile combines strategic creativity with analytical rigor, exceptional cross-functional collaboration skills, and superb communication abilities to influence both marketing and sales stakeholders. For strategic marketers, Senior Manager, Account Based Marketing jobs offer a unique opportunity to operate at the intersection of strategy and execution, directly shaping how a company engages its most important customers and drives growth.
