Discover and apply for Senior Lifecycle & Marketing Operations Manager jobs, a pivotal leadership role at the intersection of strategy, technology, and data-driven customer engagement. Professionals in this career function as the central nervous system of a modern marketing department, architecting the automated journeys that guide customers from initial awareness to loyal advocacy. They are responsible for designing, implementing, and continuously optimizing multi-channel lifecycle programs that drive key business metrics such as acquisition, conversion, retention, and revenue growth. The core responsibilities of a Senior Lifecycle & Marketing Operations Manager typically encompass two deeply integrated domains: lifecycle marketing and marketing operations. On the lifecycle side, they own the strategy and execution of always-on automated campaigns, including onboarding series, win-back initiatives, retention programs, and reactivation flows. This involves sophisticated audience segmentation, personalization, and the use of behavioral triggers to deliver relevant messaging at the right moment. On the operations side, they act as the technical and process backbone, ensuring flawless execution. This includes owning the marketing technology stack (like CRM and automation platforms), developing scalable workflows, managing data hygiene, and ensuring compliance with privacy regulations. They establish robust analytics and reporting frameworks to track performance KPIs, derive actionable insights, and demonstrate ROI, thereby bridging the gap between marketing activity and tangible business outcomes. To excel in these jobs, candidates generally require a hybrid skill set that blends strategic vision with technical prowess. Typical requirements include 3-5+ years of hands-on experience in lifecycle marketing and marketing operations. A deep, practical knowledge of marketing automation platforms (e.g., HubSpot, Marketo, Braze) and CRM systems is essential, as is proficiency in data analysis and visualization tools. Successful managers possess an analytical mindset, allowing them to interpret complex data to optimize campaigns. They must have exceptional project management and process-development skills to manage go-to-market launches and cross-functional collaborations with sales, product, and customer success teams. Strong written communication skills are crucial for crafting effective messaging, while a growth orientation and adaptability are key traits for thriving in a dynamic environment. For strategic marketers who enjoy building systems, leveraging data, and directly impacting customer lifetime value, Senior Lifecycle & Marketing Operations Manager jobs offer a challenging and highly impactful career path. Explore opportunities to lead the charge in connecting marketing strategy to operational excellence and sustainable business growth.
