Senior Field Marketing Manager, North America Jobs

A Senior Field Marketing Manager for North America is a strategic leadership role at the intersection of marketing and sales, focused on driving regional growth through localized, high-impact initiatives. This profession involves translating broad corporate marketing goals into actionable, region-specific campaigns that resonate with local markets, cultures, and business climates. Professionals in these jobs act as the crucial bridge between global marketing strategy and on-the-ground execution, ensuring that brand messaging and programs are adapted to maximize relevance and results across diverse territories like the United States and Canada. The core responsibility of a Senior Field Marketing Manager is to develop and execute a comprehensive field marketing plan designed to generate qualified sales pipeline and support customer expansion. This typically involves a heavy emphasis on event marketing, including planning and hosting everything from large-scale industry conferences and trade shows to intimate executive roundtables and community-building webinars. Beyond events, the role encompasses designing and managing targeted account-based marketing (ABM) campaigns, localizing content and digital programs, and fostering regional industry communities to build brand advocacy. A significant part of the job is deep alignment with sales and account management teams to ensure all marketing activities directly support regional revenue targets and go-to-market motions. Typical day-to-day duties include budgeting and resource allocation for regional programs, managing vendor and agency relationships, analyzing campaign performance data to optimize for return on investment (ROI), and reporting on key metrics such as pipeline contribution, lead conversion, and revenue influence. These professionals are expected to be both strategic planners and hands-on executors, capable of high-level planning while also managing the logistical details of a major event. Common requirements and skills for these senior-level jobs include 7+ years of B2B marketing experience, preferably in SaaS or technology, with a proven track record in field or demand generation. Expertise in the North American business landscape and its regional nuances is essential. Candidates must demonstrate strong analytical abilities to derive insights from data, excellent cross-functional collaboration skills to work with sales and global teams, and superior communication and presentation skills. Experience managing substantial budgets and a results-oriented mindset focused on measurable growth are standard expectations for these pivotal roles.