Explore high-impact Senior Enterprise Account Based Marketing Manager jobs and discover a pivotal career at the intersection of strategic marketing and enterprise sales. This senior role is designed for marketing professionals who specialize in targeting and nurturing a company's most valuable potential clients through highly personalized, coordinated campaigns. Unlike broad-based marketing, this profession focuses on a select group of named enterprise accounts, treating each as a market of one to drive significant pipeline and revenue growth. Professionals in these jobs typically act as both strategists and executors. They are responsible for developing and owning the full-funnel, integrated campaign strategy for a portfolio of high-value enterprise accounts. A core part of the role involves orchestrating 1:1 and 1:few marketing initiatives across multiple channels. This includes digital advertising, personalized email sequences, targeted web content, executive webinars, and even direct mail or bespoke experiences. The goal is to engage key decision-makers within complex organizations with relevant, timely messaging that addresses their specific business challenges. Common responsibilities for a Senior Enterprise ABM Manager include crafting compelling messaging and copy in collaboration with product marketing and sales teams, managing and segmenting target audience lists, and overseeing the ABM technology stack. This tech stack often includes platforms for account identification, engagement analytics, and personalized gifting. They continuously measure, analyze, and report on campaign performance against key performance indicators (KPIs), using data to optimize strategies and prove ROI. Furthermore, these managers are essential collaborators, working closely with enterprise sales teams, sales development representatives, revenue operations, and brand marketing to ensure seamless alignment from initial engagement to closed deal. Typical skills and requirements for these senior-level jobs include 6+ years of experience in B2B marketing, with a strong background in demand generation, integrated campaigns, or dedicated ABM, often within SaaS or technology sectors. Candidates must be exceptionally data-driven, using metrics to guide strategy and demonstrate effectiveness. Strong project management skills, attention to detail, and proficiency with standard marketing and sales tools (like CRM and marketing automation platforms) are mandatory. Success in this role demands a unique blend of strategic thinking and hands-on execution, the courage to test new approaches, and superior cross-functional collaboration skills to unite marketing and sales efforts towards common enterprise account goals. If you are seeking jobs that blend deep marketing expertise with direct revenue accountability, a Senior Enterprise ABM Manager position represents a challenging and rewarding career path.
