Explore senior Amazon & Retail Media Paid Media Manager jobs and discover a pivotal career at the intersection of e-commerce and digital marketing. This senior-level profession involves strategically managing and optimizing paid advertising campaigns across major online retail platforms, most notably Amazon, but also extending to other key marketplaces like Walmart, Target, and Instacart. Professionals in this role act as the architects of retail media strategy, tasked with driving product visibility, sales growth, and a strong return on advertising spend (ROAS) for brands in a highly competitive digital shelf environment. A Senior Amazon & Retail Media Paid Media Manager typically oversees a portfolio of client accounts or a significant brand's in-house advertising efforts. Core responsibilities encompass the end-to-end management of retail media campaigns. This includes designing comprehensive advertising strategies that leverage the full suite of available ad formats—such as Sponsored Products, Sponsored Brands, Sponsored Display, and off-site media networks like Amazon DSP. They are responsible for daily budget management, keyword and product targeting, bid optimization, and in-depth performance analysis. A critical aspect of the role is synthesizing complex data from platform analytics and third-party tools to derive actionable insights, forecast trends, and report on key metrics like sales, ACOS (Advertising Cost of Sale), and market share. Furthermore, these managers proactively communicate performance, opportunities, and strategic recommendations to stakeholders, often presenting to senior-level clients or internal leadership. The typical skill set required for these jobs is both technical and strategic. Candidates must possess a deep, hands-on understanding of retail media platform mechanics, campaign structures, and the unique purchase funnel within marketplaces. Advanced analytical skills are non-negotiable, as is proficiency with data analysis and reporting tools. Given the senior nature of the position, strong client and project management abilities are essential to juggle multiple priorities and timelines. Excellent communication and presentation skills allow these managers to translate data into compelling business narratives. Employers generally seek individuals with 3-5+ years of direct experience managing substantial monthly ad budgets across Amazon and other retail media networks, often expecting a proven track record of scaling successful programs and navigating the complexities of retail search and programmatic display advertising. For strategic marketers passionate about the forefront of e-commerce, senior Amazon & Retail Media Paid Media Manager jobs offer a dynamic and influential career path. These roles are central to modern brand success, requiring a blend of analytical rigor, strategic foresight, and expert platform knowledge to capture consumer attention at the critical point of purchase.
