Discover and apply for Senior Ad Operations Manager jobs, a pivotal leadership role at the intersection of digital advertising technology, data analysis, and team management. Professionals in this senior position are responsible for the end-to-end execution and strategic oversight of digital advertising campaigns, ensuring they deliver optimal performance and meet client key performance indicators (KPIs). This career path is ideal for those who excel in a fast-paced environment, blending hands-on technical expertise with high-level strategic planning and people leadership. A Senior Ad Operations Manager typically oversees the entire campaign lifecycle. This includes the initial setup and trafficking of ads in various platforms, rigorous quality assurance (QA), ongoing performance monitoring, and comprehensive reporting. They analyze vast amounts of campaign data to identify trends, diagnose issues, and implement data-driven optimization strategies to improve metrics like click-through rates, conversions, and return on ad spend (ROAS). Their analytical insights are crucial for informing future media strategies and proving campaign value to stakeholders. Beyond campaign management, a core function of this role is team leadership and mentorship. Senior Ad Ops Managers often coach a team of specialists or managers, fostering best practices, ensuring technical proficiency, and promoting operational efficiency. They are also key relationship managers, serving as a primary liaison between internal teams (such as sales, account management, and product) and external partners, including demand-side platforms (DSPs), ad exchanges, and publisher networks. They advocate for process improvements and contribute to product roadmaps based on their frontline experience with industry tools and advertiser needs. The typical skill set for these jobs is multifaceted. Technical proficiency is mandatory, with deep hands-on experience in major ad servers like Google Campaign Manager and enterprise platforms like DV360 or The Trade Desk. Advanced skills in Excel for data analysis and a working knowledge of HTML, JavaScript, and tracking pixels are common requirements for troubleshooting and implementation. Equally important are soft skills: exceptional communication to translate data into actionable insights, meticulous attention to detail, the ability to manage multiple priorities under tight deadlines, and a strategic mindset that balances long-term goals with daily tactical execution. Most positions require a bachelor's degree and 4-6 years of progressive experience in digital ad operations, with a proven track record in programmatic advertising, particularly video and display. For those seeking to advance their career in digital advertising, Senior Ad Operations Manager jobs represent a critical and rewarding senior-level opportunity to shape campaign success, lead teams, and drive innovation within the dynamic digital media landscape.
