Looking for Senior ABM Manager jobs? You are exploring a pivotal, strategic role at the intersection of marketing and sales in the modern B2B landscape. A Senior Account-Based Marketing (ABM) Manager is a specialized leader responsible for designing and executing targeted marketing strategies that focus on engaging specific high-value accounts, rather than broad audiences. This profession is critical for companies aiming to penetrate enterprise markets, build strategic relationships, and drive significant revenue growth through personalized, account-centric initiatives. Professionals in these roles typically own the end-to-end ABM strategy. They develop a tiered framework (encompassing 1:1, 1:few, and 1:many programs) to efficiently scale efforts across a portfolio of target accounts. A core responsibility involves deep collaboration with sales leadership and revenue teams to align on target account selection, shared goals, and integrated outreach plans. The day-to-day work revolves around orchestrating multi-channel campaigns that may include personalized digital advertising, targeted email sequences, direct mail, virtual events, and tailored content experiences designed to resonate with entire buying committees within an account. Common responsibilities for Senior ABM Managers include leveraging data and insights—such as firmographic, technographic, and intent signals—to inform segmentation and hyper-personalization. They are tasked with building and operationalizing ABM playbooks, managing budgets, and consistently measuring program effectiveness. Key performance indicators they track often focus on account engagement, marketing-influenced pipeline, opportunity creation, and ultimately, revenue attribution. Furthermore, they act as strategic advisors to sales, providing enablement and insights to accelerate deal velocity. Typical skills and requirements for these senior-level jobs include a proven track record (often 5-8+ years) in B2B marketing, with substantial hands-on experience building and scaling ABM programs that deliver measurable ROI. A data-driven and analytical mindset is non-negotiable, as is exceptional cross-functional leadership and project management skills to influence without direct authority. Candidates are generally expected to have a strong understanding of marketing technology stacks, including CRM platforms (like Salesforce), marketing automation (like HubSpot or Marketo), and ABM-specific tools. Strategic thinking, coupled with the ability to execute tactically, and superb communication skills are paramount. A background in SaaS, technology, or other complex B2B industries is highly common. For those seeking senior ABM manager jobs, this role offers the opportunity to be a revenue-centric marketer, directly impacting an organization's most critical growth objectives through strategic, account-focused excellence.
