Explore high-impact Sales Director, Programmatic/DSP jobs and discover a leadership role at the dynamic intersection of advertising technology and strategic revenue generation. This senior position is central to the digital advertising ecosystem, focusing on selling sophisticated programmatic buying platforms and data-driven campaign solutions. Professionals in these jobs are primarily responsible for driving the commercial success of Demand-Side Platforms (DSPs) and related programmatic technologies, acting as the crucial link between complex ad tech products and major advertising clients. The core mission of a Sales Director in this field is to acquire and grow strategic accounts. This involves a consultative sales approach, where the director must deeply understand a client's marketing challenges and business objectives to propose tailored programmatic solutions. Common responsibilities include prospecting new enterprise-level clients, crafting compelling value propositions, negotiating complex contracts, and ultimately closing high-value deals. Beyond direct sales, these directors often build and mentor sales teams, develop go-to-market strategies for new product features, and collaborate closely with marketing, product, and client services departments to ensure market alignment and client satisfaction. Typical requirements for these executive sales jobs are extensive. A proven track record in SaaS, ad tech, or media sales is fundamental, with specific experience in programmatic advertising being highly preferred. Candidates must possess a strong 'hunter' mentality, adept at opening new doors and building a pipeline from scratch. Deep industry knowledge is essential—understanding real-time bidding (RTB), audience targeting, data onboarding, and campaign optimization is necessary to speak credibly with agencies and brands. Excellent relationships with decision-makers at advertising agencies and major brands are a key asset. Furthermore, skills in strategic planning, financial forecasting, and C-level presentation are crucial for success. The ideal profile for these jobs combines technical aptitude with exceptional salesmanship. It requires an individual who is both a strategic thinker, capable of shaping long-term partnerships, and an entrepreneurial executor who thrives in fast-paced, revenue-driven environments. If you are a sales leader passionate about technology and media, exploring Sales Director, Programmatic/DSP jobs could be your next career step, offering the opportunity to shape the future of digital advertising while achieving significant personal and professional growth.
