Are you a strategic thinker passionate about the intersection of e-commerce, advertising, and data? Explore a career as a Retail Media Strategist, a pivotal role driving growth in one of digital marketing's fastest-growing channels. Senior Consultant-level jobs in this field place you at the forefront, advising brands or retailers on how to maximize their investment within retail media networks like Amazon Advertising, Walmart Connect, and Instacart Ads. This profession is ideal for those who excel at translating complex data into actionable business strategies and revenue. A Retail Media Strategist typically acts as the architect of paid advertising campaigns on retailer-owned platforms. The core responsibility is to develop, execute, and optimize strategies that increase product visibility, capture high-intent shoppers at the point of sale, and deliver a strong return on ad spend (ROAS). Daily tasks involve in-depth market and competitor analysis, budget allocation across multiple tactics (e.g., Sponsored Products, Display Ads), and sophisticated performance reporting. Senior Consultants go beyond execution; they consult with stakeholders, forecast sales impact, and shape the overarching retail media roadmap to align with broader business objectives. Professionals in these jobs commonly manage the entire campaign lifecycle. This includes keyword and product targeting strategy, bid management, A/B testing of ad creatives, and holistic measurement that attributes sales lift accurately. They bridge the gap between marketing, sales, and analytics teams, ensuring media activities drive both immediate conversions and long-term brand equity on the digital shelf. Typical skills and requirements for Senior Consultant roles include proven experience in retail media, search engine marketing (SEM), or e-commerce analytics. Expertise with platform-specific tools and a strong grasp of retail media metrics are essential. Success demands analytical prowess, strategic thinking, and the ability to communicate complex insights clearly to clients or internal leadership. A background in management consulting, digital agency work, or within a brand's e-commerce team is highly valued. As the retail media landscape expands, skilled strategists are in high demand, offering dynamic jobs with significant influence on a company's bottom line. If you're ready to leverage data to shape the future of commerce, a Senior Consultant Retail Media Strategist position could be your next career milestone.
