Explore a dynamic career at the intersection of retail, advertising, and technology by discovering Retail Media Sales Manager jobs. This pivotal role sits at the forefront of a rapidly expanding digital advertising sector, where professionals are responsible for monetizing a retailer's owned digital channels by selling advertising space to brands. These managers act as the crucial link between major retailers—who possess valuable first-party shopper data and high-traffic digital real estate—and consumer packaged goods (CPG) brands, agencies, and other advertisers seeking to influence consumers at the point of purchase. A Retail Media Sales Manager typically spearheads the entire revenue cycle for a retail media network. Their core mission is to drive advertising sales and build strategic, long-term partnerships. Common responsibilities include prospecting and engaging new clients, leading persuasive sales presentations and negotiations, and managing a robust pipeline of opportunities. They are experts at articulating the unique value of their retail media assets, which often include in-store digital screens, the retailer's website, mobile app, sponsored product listings, and off-site programmatic campaigns. Beyond the initial sale, they collaborate closely with internal cross-functional teams like marketing, merchandising, and ad operations to ensure campaigns are launched successfully, optimized for performance, and deliver on client objectives. Post-campaign, they analyze results, provide insightful reporting, and make data-driven recommendations for future activations to foster client retention and growth. To excel in these jobs, individuals generally possess a blend of sales acumen, strategic thinking, and digital fluency. Typical requirements include a bachelor's degree in business, marketing, or a related field, coupled with several years of proven experience in media sales, agency account management, shopper marketing, or trade marketing. A deep understanding of the digital advertising landscape, particularly the CPG and retail ecosystem, is essential. Successful candidates are often self-starters with exceptional communication and relationship-building skills, capable of navigating complex negotiations and thriving in a fast-paced, target-driven environment. Proficiency with CRM software and sales analytics tools is commonly expected to manage forecasts and pipeline accurately. For those passionate about shaping the future of advertising, Retail Media Sales Manager jobs offer a challenging and rewarding career path with significant growth potential as the retail media industry continues to evolve.
