Pursue a career at the intersection of public health, marketing, and social change as a Research Fellow in Counter Marketing. This unique and impactful profession is dedicated to designing, studying, and implementing strategies that reduce the demand for harmful products, such as tobacco, ultra-processed foods, alcohol, and gambling. Professionals in these jobs are critical thinkers who use evidence-based methods to counteract commercial marketing that negatively impacts consumer behavior and public health outcomes. A Research Fellow in this field typically conducts rigorous scientific research to understand the mechanisms of commercial marketing and consumer vulnerability. Common responsibilities include designing and executing studies, which may involve qualitative focus groups, large-scale surveys, or analysis of marketing content. They evaluate the effectiveness of existing public health campaigns and develop novel counter-marketing interventions. This involves crafting messages that resonate with target audiences, often by de-glamorizing harmful products, highlighting their risks, or promoting healthier alternatives. Securing grant funding, publishing findings in academic journals, and presenting at conferences are also core aspects of the role, ensuring research translates into real-world policy and practice. Typical skills and requirements for these jobs include an advanced degree (often a PhD or Master’s) in public health, communications, psychology, marketing, or a related social science. Strong analytical and statistical skills are paramount, alongside expertise in research methodologies. Candidates must possess excellent written and verbal communication skills to translate complex data into compelling narratives for diverse audiences, from academics to community advocates. A deep understanding of marketing principles, consumer behavior theory, and media channels is essential. Success in these roles requires creativity, ethical rigor, and a passion for health equity, as the work directly contributes to shaping a healthier society by challenging powerful commercial interests. For those seeking meaningful research jobs that blend scientific inquiry with advocacy, a Research Fellow position in Counter Marketing offers a challenging and rewarding career path. Explore opportunities to lead studies that empower individuals and communities to make informed choices, ultimately driving systemic change and improving population health.
