A Proposition Development Senior Manager is a pivotal strategic role at the intersection of customer insight, product innovation, and commercial growth. Professionals in these jobs act as the architects of a company's market offerings, transforming deep customer understanding into compelling, profitable products and services. They are responsible for the entire lifecycle of a proposition—from initial concept based on market gaps and customer pain points, through to design, launch, and ongoing optimization. This career is ideal for those who thrive on blending analytical rigor with creative thinking to build solutions that resonate with target audiences and deliver tangible business value. The core mission of a Proposition Development Senior Manager is to bridge the gap between what customers need and what the business can profitably deliver. Common responsibilities include conducting and synthesizing market research, customer segmentation, and competitive analysis to identify opportunities. They define clear, differentiated value propositions that answer the critical question of why a customer should choose their offering. A significant part of the role involves cross-functional leadership; they collaborate extensively with teams in Marketing, Finance, Operations, Sales, and often Legal or Compliance to shape the proposition's features, pricing, operational model, and go-to-market strategy. Post-launch, they establish key performance indicators (KPIs) like acquisition, retention, profitability, and customer satisfaction, using data-driven insights to refine and enhance the offering continuously. Typical skills and requirements for these senior-level jobs include a strong background in strategic marketing, product management, or customer experience, often supported by a Bachelor’s or Master’s degree in Business, Marketing, or a related field. Essential is proven commercial acumen, including experience in financial modelling, pricing strategy, and return-on-investment (ROI) analysis. Candidates must possess exceptional analytical abilities to interpret customer data and market trends, coupled with the creativity to envision innovative solutions. Senior Managers in this field are also influential communicators and negotiators, adept at building consensus and driving projects forward amidst complex stakeholder landscapes, including senior leadership. They typically have 5+ years of relevant experience, a track record of launching successful customer-facing propositions, and the agility to operate in dynamic, competitive industries. For strategic thinkers passionate about creating value at the customer-business nexus, Proposition Development Senior Manager jobs offer a challenging and highly impactful career path.
