A Project Manager in Social & Influencer Marketing is the critical operational engine behind successful digital campaigns, acting as the strategic linchpin between creative vision, client expectations, and flawless execution. This specialized role sits at the intersection of project management, digital marketing, and influencer relations, ensuring that dynamic social media strategies and influencer collaborations are delivered efficiently, on time, and within scope. Professionals in this field are masters of process, bringing order to the fast-paced, often chaotic world of social content and creator partnerships. For those seeking project manager, social & influencer jobs, this career offers a unique blend of analytical rigor and creative facilitation. The core responsibility of a Social & Influencer Project Manager is to oversee the entire lifecycle of campaigns, from initial brief to final reporting. They serve as the central hub of communication, coordinating between internal teams such as account management, creative, strategy, and analytics, as well as external influencers and vendors. A typical day involves building and maintaining detailed project timelines, managing resources and team capacity, trafficking assets, and meticulously tracking milestones and dependencies. They are the single source of truth for project status, proactively identifying risks, adjusting schedules for delays, and ensuring all stakeholders are aligned on next steps. Their work is foundational to upholding quality and brand standards across all deliverables. Common responsibilities for this profession include managing the intake process for new client requests, setting up and maintaining project management software with clear tasks and owners, and organizing all brand assets and documentation. They route creative assets for review, synthesize feedback, and confirm revisions. A significant part of the role involves supporting influencer programs by tracking creator deliverables, contracts, and content approvals. Furthermore, they are often tasked with upholding departmental processes, conducting light quality assurance, and continuously seeking improvements to workflows to enhance team efficiency and output. Typical skills and requirements for project manager, social & influencer jobs include 3-5 years of project management experience within a marketing, creative, or agency environment. A deep understanding of social media platforms, content production workflows, and the influencer marketing landscape is essential. Advanced proficiency in project management tools like Asana is often required, alongside familiarity with social media management and listening platforms. The ideal candidate is exceptionally organized, detail-oriented, and remains calm under pressure. They must be a proactive and empathetic communicator, capable of balancing urgent deadlines with collaborative problem-solving. Success in this role means being a process champion who enables creative teams to do their best work, making these professionals highly sought-after in the digital marketing ecosystem.
