Product Marketing Senior Team Lead, ITSM Jobs

Explore rewarding Product Marketing Senior Team Lead, ITSM jobs and discover a pivotal leadership role at the intersection of technology, strategy, and market growth. A Product Marketing Senior Team Lead for IT Service Management (ITSM) is a senior strategic leader responsible for shaping the market presence and driving the commercial success of ITSM software solutions. This profession goes beyond traditional marketing; it involves deeply understanding the complex IT operations landscape and translating powerful product capabilities into compelling value propositions that resonate with enterprise IT leaders, CIOs, and technical practitioners. Professionals in these roles are the central architects of the product's narrative and go-to-market (GTM) strategy. They own the crucial task of positioning their ITSM platform against competitors and articulating its unique value in automating service desks, improving incident management, and streamlining IT workflows. A typical day involves cross-functional leadership, requiring close collaboration with product management to influence the roadmap, sales to enable the field with effective tools, and demand generation teams to create impactful campaigns. Common responsibilities for a Product Marketing Senior Team Lead, ITSM, include developing and executing comprehensive GTM plans for major product launches and updates. They lead the creation of core marketing assets, such as sales enablement kits, case studies, and whitepapers that clearly demonstrate ROI. A significant part of the role involves crafting the overarching product narrative and ensuring messaging consistency across all channels, from digital advertising to high-stakes industry events. Furthermore, these leaders are often entrusted with making strategic recommendations on pricing and packaging models to maximize market adoption and competitive advantage. A critical and defining aspect of the job is people leadership, which involves mentoring and managing a small team of product marketers, setting team goals, and fostering professional growth. Typical skills and requirements for these senior positions include 6+ years of product marketing experience, with a substantial portion focused on B2B enterprise SaaS. At least 2 years of direct people management experience is a standard prerequisite. Candidates must possess exceptional cross-functional collaboration and influence skills, able to drive consensus across diverse teams without direct authority. A proven track record in developing event marketing strategies and a strong ability to balance high-level strategic thinking with meticulous tactical execution are essential. For those seeking a high-impact role that bridges product innovation and market leadership, Product Marketing Senior Team Lead, ITSM jobs offer a challenging and dynamic career path.