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Embark on a leadership career at the intersection of retail strategy and product creation by exploring Product Development Senior Manager-Store Brands jobs. This pivotal senior-level role is the engine behind a retailer's private-label product portfolio, responsible for bringing high-quality, value-driven store brand products from initial concept to the shelf. Professionals in this field are strategic leaders who blend business acumen with creative problem-solving to build products that enhance customer loyalty and drive significant revenue for the retail organization. A Product Development Senior Manager for Store Brands typically oversees the entire product lifecycle. Their common responsibilities are vast and cross-functional. They lead the ideation and development of new products, ensuring they meet market gaps, consumer trends, and the retailer's brand promise. A core part of the role involves deep collaboration with internal teams, including quality assurance and regulatory affairs to guarantee all products comply with stringent safety and legal standards. They work closely with packaging, branding, and marketing teams to ensure the product's presentation and positioning resonate with the target audience. Furthermore, they serve as the primary liaison with category management to align product development with overarching business and financial goals, often using sales data and market analytics to inform strategy. On the operational side, these senior managers are experts in supplier and supply chain management. They are tasked with sourcing and vetting manufacturing partners, leading strategic cost negotiations, and managing these critical relationships to ensure consistent product quality and reliable availability. They must adeptly navigate inventory and supply chain challenges to prevent out-of-stocks and maintain seamless product flow. Typical skills and requirements for these leadership jobs are extensive. Employers generally seek candidates with a bachelor's degree and 5-8 years of progressive experience in retail category management, CPG product development, or brand management. A strong understanding of the retail business model, merchandising principles, and the consumer packaged goods (CPG) industry is essential. Key competencies include proven expertise in business analytics, including P&L management and the ability to derive insights from sales and market data. Exceptional negotiation and vendor management skills are non-negotiable. Success in this role also demands superior communication and influence skills to lead cross-functional teams without direct authority, a keen attention to detail, and the ability to manage multiple complex projects in a fast-paced environment. If you are a strategic, data-driven leader passionate about building products that consumers love, discovering Product Development Senior Manager-Store Brands jobs could be the next step in your career.
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