Explore Performance Marketing & Insights Lead jobs and discover a pivotal career at the intersection of data science, digital strategy, and business growth. This senior hybrid role is designed for professionals who excel in both executing data-driven campaigns and extracting strategic insights to steer overall marketing direction. Individuals in this profession act as the central nervous system for digital performance, ensuring every marketing dollar is accountable and optimized for maximum return. Typically, a Performance Marketing & Insights Lead owns the end-to-end management of paid digital channels. This includes hands-on management or deep oversight of campaigns across search engines (like Google Ads), social media platforms (such as Meta), display networks, and shopping campaigns. A core responsibility is to continuously optimize targeting, bidding strategies, and budgets to improve key metrics like Return on Ad Spend (ROAS) and lower Customer Acquisition Cost (CAC). They are also deeply involved in technical areas like product feed management and tracking implementation to ensure data accuracy. Beyond daily campaign management, the "Insights" component is what defines this leadership role. These professionals are analytics power users, tasked with transforming raw data into actionable business intelligence. They synthesize data from web analytics platforms (e.g., GA4), ad interfaces, and CRM systems to build comprehensive dashboards using tools like Looker Studio or Power BI. Their analysis goes beyond surface-level metrics to uncover trends in user behavior, product performance, and regional opportunities. They validate data integrity, manage attribution modeling, and provide clear, compelling reports that inform not just marketing, but also merchandising, creative, and e-commerce strategies. The typical skill set for these jobs is both technical and strategic. Required proficiencies almost always include advanced competency in platform-specific tools (Google Ads, Meta Ads Manager), analytics suites (GA4), and data visualization software. Advanced Excel skills for automation and analysis are a standard expectation. Crucially, successful candidates possess an analytical mindset with meticulous attention to detail, coupled with strong commercial acumen. They must be excellent communicators, capable of translating complex data findings into clear recommendations for stakeholders at all levels. A proactive, curious nature and the ability to work autonomously while managing agency relationships are hallmarks of the role. Professionals seeking Performance Marketing & Insights Lead jobs are often required to have several years of hands-on experience in performance marketing and analytics, frequently within competitive consumer sectors like retail or e-commerce. This career path is ideal for those who are passionate about the synergy of creativity and quantification, driving sustainable business growth through meticulous testing, measurement, and strategic insight generation.
