Mid-Market Business Development Representative Jobs

A Mid-Market Business Development Representative (BDR) is a pivotal sales role focused on generating new business opportunities within the mid-sized company segment. These professionals serve as the crucial bridge between marketing efforts and the sales team, specializing in identifying, qualifying, and nurturing potential clients to build a robust sales pipeline. For individuals seeking dynamic and growth-oriented sales jobs, the Mid-Market BDR position offers a foundational career path with significant advancement potential into account executive or sales leadership roles. The core mission of a Mid-Market BDR is pipeline generation. This involves a strategic blend of inbound lead qualification and proactive outbound prospecting. Typically, they are responsible for responding to and qualifying marketing-generated leads (MQLs) that come from web forms, content downloads, or event sign-ups. This requires quickly assessing a company's fit, need, budget, and timeline to determine if they are a viable sales-qualified lead (SQL) for the account executives. Concurrently, they conduct targeted outbound campaigns to break into new accounts within the mid-market space. This entails researching companies, identifying key decision-makers, and crafting personalized outreach sequences via email, phone calls, and social platforms like LinkedIn. Common responsibilities in these jobs include mastering a sales tech stack, which often comprises a CRM like Salesforce and sales engagement platforms such as SalesLoft or Outreach. BDRs are expected to achieve and exceed monthly or quarterly quotas for qualified meetings and opportunities. They continuously refine their outreach messaging based on performance data and contribute innovative prospecting ideas to team meetings. Furthermore, they develop deep product and industry knowledge to act as a subject matter expert during initial prospect conversations. Typical skills and requirements for Mid-Market BDR jobs include exceptional communication and interpersonal skills, as the role is fundamentally about sparking conversations. Resilience and a hunter mentality are essential due to the outbound nature and frequent rejection. Strong organizational skills and the ability to manage multiple prospecting threads are crucial. While a bachelor’s degree is often preferred, proven experience in a B2B sales development role, particularly within a SaaS or technology environment, is highly valued. Employers look for candidates who are coachable, data-driven, and possess a relentless drive to succeed. This career is ideal for self-starters who thrive in a competitive, quota-carrying environment and see each interaction as a step toward a larger sales career. Exploring Mid-Market Business Development Representative jobs is the first step toward a rewarding trajectory in professional sales.