Launch your digital marketing career with Media & Acquisition Junior Manager jobs, a dynamic entry-level to mid-level role at the heart of performance-driven marketing. This profession sits at the intersection of data analysis, creative strategy, and budget management, focused on attracting and converting customers through paid digital channels. Professionals in this role are the operational engines behind customer acquisition, tasked with executing and optimizing campaigns that directly contribute to business growth and market presence. Typically, a Media & Acquisition Junior Manager is responsible for the hands-on management of paid advertising campaigns across major platforms such as Google Ads, Microsoft Advertising, and various social media networks. A core part of the job involves daily monitoring, bid adjustments, and A/B testing of ad creatives and landing pages to improve key performance indicators like Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS). They conduct regular keyword research, perform search query reports to refine targeting, and implement brand protection strategies. Beyond search and social, responsibilities often extend to managing App Store Optimization (ASO) for mobile applications, ensuring app store listings are compelling, up-to-date, and optimized for discoverability through strategic use of keywords, visuals, and descriptions. Collaboration is a cornerstone of this position. Junior Managers frequently coordinate with internal marketing, brand, and design teams to brief and produce effective advertising assets. They also work closely with analytics or data teams, translating raw performance data into actionable insights through clear reporting and dashboard management. Their analyses inform strategic decisions, making the ability to tell a story with data crucial. The typical skill set for these jobs includes a strong analytical mindset paired with creative problem-solving abilities. Proficiency with digital advertising platforms and a basic understanding of web analytics tools like Google Analytics are standard requirements. Excellent organizational skills are mandatory, as the role involves juggling multiple campaigns and deadlines simultaneously. Attention to detail is paramount for budget management and quality control. Soft skills such as effective communication, team collaboration, and a curious, adaptive attitude are highly valued, as the digital landscape is constantly evolving. A foundational knowledge of Excel or Google Sheets for data manipulation and a good command of English for handling international campaigns or global tools are commonly expected. For those passionate about merging creativity with analytics to drive measurable results, Media & Acquisition Junior Manager jobs offer a challenging and rewarding career path in the fast-paced world of digital marketing.
