Explore Marketing Partner & Marketplaces Manager jobs and discover a dynamic career at the intersection of sales, marketing, and strategic alliances. This hybrid role is pivotal for companies leveraging external channels to drive growth, acting as the crucial link between internal teams and a diverse partner ecosystem. Professionals in this field are operational powerhouses, responsible for activating and scaling marketing efforts through third-party channels such as Managed Service Providers (MSSPs), resellers, fulfilment partners, and, critically, B2B digital marketplaces like AWS Marketplace or Azure Marketplace. The core mission is to equip partners with the tools and content needed to generate qualified sales pipeline and revenue, directly supporting both new customer acquisition and expansion goals. Typical responsibilities for those in Marketing Partner & Marketplaces Manager jobs are multifaceted. A primary duty is content adaptation and activation, which involves repurposing core product marketing and sales materials into partner-ready kits, co-branded assets, and portal content. Concurrently, these managers own the end-to-end strategy for marketplace presence, from listing creation and SEO optimisation to performance analytics and review management. They orchestrate partner enablement, ensuring external teams are informed and effective. Executing co-marketing campaigns, from webinars to digital promotions, with strategic partners is another key function. Furthermore, a significant part of the role involves process management and pipeline attribution, working closely with marketing operations and sales to define workflows and ensure accurate tracking of partner-sourced leads and revenue. The typical skill set required for these positions is a blend of strategic, operational, and relational competencies. Employers generally seek candidates with 3+ years of specialized experience in channel, partner, or marketplace marketing, often within B2B SaaS or technology sectors. Proven ability to drive measurable pipeline through indirect channels is paramount. Technical familiarity with the operational mechanics of major B2B marketplaces is highly valued, as are exceptional project management skills to juggle multiple initiatives across internal and external stakeholders. Strong cross-functional collaboration is essential, requiring the ability to build relationships with product marketing, sales, and partner managers. Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce) for campaign execution and attribution tracking is also a common requirement. For strategic, results-oriented marketers who thrive in ecosystem-driven environments, Marketing Partner & Marketplaces Manager jobs offer a challenging and high-impact career path.
