Explore a world of opportunity in Marketing Manager - Web & Marketing Analyst jobs, a dynamic and hybrid role designed for data-driven strategists who bridge the gap between creative marketing and technical analysis. Professionals in this field are the architects of digital growth, responsible for overseeing comprehensive marketing campaigns while deeply analyzing web performance to inform strategy and demonstrate ROI. This position is ideal for those who possess both managerial acumen and a passion for metrics, making it a central and influential function within modern organizations. Typically, a Marketing Manager with web and analytics duties oversees the planning, execution, and optimization of multi-channel marketing initiatives. This includes managing brand messaging, content strategy, digital advertising (PPC, social media), email marketing, and SEO/SEM programs. Concurrently, they act as the lead analyst, delving into website traffic, user behavior, and conversion data using tools like Google Analytics, Adobe Analytics, or specialized platforms. A core responsibility is synthesizing complex data sets into actionable insights, creating detailed reports on campaign performance, customer acquisition costs, lifetime value, and overall marketing effectiveness. They establish key performance indicators (KPIs), monitor dashboards, and conduct A/B testing to continually refine the user experience and marketing spend. Common responsibilities for these hybrid roles include developing and managing the marketing budget, leading a team of specialists or coordinating with external agencies, and presenting data-backed recommendations to senior leadership to guide business decisions. They ensure all marketing activities are aligned with overarching business goals and possess a strong understanding of the customer journey from first touchpoint to conversion and retention. The role often involves overseeing the company website's strategic direction, ensuring it is optimized for search engines, user experience, and conversion rate optimization (CRO). To succeed in Marketing Manager - Web & Marketing Analyst jobs, candidates typically need a blend of strategic, technical, and soft skills. A bachelor’s degree in marketing, business, communications, or a related field is common. Essential technical skills include proficiency in web analytics platforms, data visualization tools (e.g., Tableau, Power BI), CRM software (e.g., Salesforce, HubSpot), and a solid grasp of digital marketing channels and SEO principles. Strong analytical and quantitative skills are paramount, alongside the ability to tell a compelling story with data. Excellent communication and leadership skills are required to manage teams, collaborate across departments, and justify strategies. The most sought-after professionals are curious, detail-oriented, and possess a relentless focus on measuring and improving results. If you are a strategic thinker who thrives on turning data into growth, exploring Marketing Manager - Web & Marketing Analyst jobs could be your next career move.
