Pursue a dynamic career at the intersection of strategy and execution by exploring Marketing Manager, Demand Programs – French speaking jobs. This specialized senior marketing role is pivotal for B2B organizations, particularly in technology and SaaS sectors, aiming to penetrate and grow within French-speaking markets. Professionals in this position are the architects of demand generation, tasked with designing and implementing comprehensive marketing strategies that directly fuel the sales pipeline and drive revenue. Their core mission is to attract new business and expand existing accounts through targeted, multi-channel programs that resonate with a Francophone audience. A Marketing Manager for Demand Programs typically shoulders a broad range of strategic and tactical responsibilities. Central to the role is pipeline strategy and planning, where they analyze market data and business objectives to craft quarterly and annual marketing plans. Campaign management is a daily focus, involving the definition, launch, and optimization of integrated campaigns across digital, direct, and channel partner ecosystems. This includes leveraging core channels such as paid search, social media, email nurture streams, and content syndication to generate top-of-funnel leads and accelerate their conversion. Event strategy, from webinars to sponsored industry conferences, is also a common responsibility for engaging target audiences directly. Furthermore, these managers often oversee the localization and creation of marketing collateral, ensuring all assets compellingly communicate the company's value proposition in French. Crucially, the role demands extensive cross-functional collaboration, building strong relationships with sales, partner teams, and product marketing to align goals and maximize impact. To excel in these jobs, candidates require a specific blend of skills and experience. Strategic thinking paired with a relentless bias for action is paramount, as is a proven track record (often 5+ years) in B2B marketing, preferably within fast-paced environments. Expertise in digital marketing channels from strategy through to execution and analytics is non-negotiable. Outstanding analytical capabilities allow for constant performance monitoring and data-driven optimization of campaigns. Given the collaborative nature of the work, strong influencing and stakeholder management skills are essential to align efforts across departments and with external channel partners. For French-speaking roles, business proficiency in French is a fundamental requirement, enabling effective communication, content localization, and nuanced market engagement. A bachelor's degree in marketing, business, or a related field is typical, with an advanced degree often preferred. If you are a results-driven markeller who thrives on turning strategy into measurable pipeline growth and possesses the linguistic skills to connect with the French market, exploring Marketing Manager, Demand Programs jobs could be your next career step.
