Explore rewarding Marketing Criteria Risk Assessment (MCRA) Lead jobs, a critical and specialized function at the intersection of marketing, risk management, and regulatory compliance. Professionals in this senior role are pivotal in safeguarding organizations, particularly within highly regulated industries like financial services, by ensuring all marketing initiatives are executed within a robust risk and control framework. The MCRA Lead acts as the central governance point, overseeing the end-to-end process of evaluating and approving marketing campaigns to prevent potential legal, reputational, and fair lending risks. Typically, an MCRA Lead is responsible for managing the entire lifecycle of marketing risk assessment. This involves chairing or facilitating formal approval councils or committees where proposed marketing strategies, segmentation, targeting criteria, and suppression models are rigorously reviewed. A core duty is to guide marketing teams and campaign sponsors through complex compliance landscapes, ensuring necessary sign-offs from legal, fair lending, product compliance, and risk stakeholders are secured before launch. They are also tasked with managing the annual renewal process for ongoing campaigns to ensure continued adherence to evolving regulations. Beyond process facilitation, these leads are often responsible for maintaining and enhancing the technological tools and workflows that support fair lending and risk assessment, driving operational efficiency and control sustainability. The skill set required for MCRA Lead jobs is both broad and deep. Successful candidates typically possess 6-10 years of experience in governance, operational risk, compliance, or control functions within a regulated environment. A strong, practical knowledge of relevant compliance laws (such as UDAAP and fair lending regulations in the U.S.) is fundamental. The role demands a highly analytical and detail-oriented thinker who can synthesize complex information, identify control gaps, and implement sustainable solutions. Exceptional project management and communication skills are essential for influencing stakeholders, driving results with urgency, and creating clear, actionable reporting for senior management. Familiarity with modern marketing techniques and the risks associated with advanced analytics, AI, and machine learning models is increasingly valuable. A bachelor's degree is standard, with advanced degrees often preferred. For strategic professionals passionate about integrating business growth with principled risk management, Marketing Criteria Risk Assessment Lead jobs offer a challenging and impactful career path. These roles are central to building customer trust and ensuring that marketing drives business objectives without compromising ethical standards or regulatory obligations.
