Explore Marketing Automation & Messaging Operations Manager jobs and discover a pivotal career at the intersection of data, technology, and customer engagement. Professionals in this role are the architects and engineers of personalized customer communication, responsible for managing the platforms and processes that deliver targeted messages across email, in-app, push notifications, and SMS. This position is critical for businesses implementing direct-to-consumer (DTC) and subscription models, where nurturing customer relationships through relevant, automated messaging directly impacts retention, lifetime value, and revenue growth. A Marketing Automation & Messaging Operations Manager typically oversees the entire lifecycle of automated marketing campaigns. Core responsibilities include designing and building complex customer journeys and segmentation strategies within platforms like Braze, Salesforce Marketing Cloud, HubSpot, or Marketo. They ensure clean, accurate data flows from customer data platforms (CDPs) or data warehouses into the messaging system to enable advanced personalization. Daily tasks involve collaborating with marketing, product, and data analytics teams to launch campaigns, execute A/B tests, and monitor performance metrics. Furthermore, they are tasked with maintaining data governance and compliance standards, documenting processes, and optimizing operational workflows to improve efficiency and campaign ROI. The skill set for these jobs is a unique blend of technical proficiency, analytical thinking, and strategic marketing acumen. Successful managers possess hands-on experience with CRM and marketing automation platforms, with a deep understanding of how to leverage their features for segmentation and dynamic content. They have strong analytical skills to interpret campaign data, derive insights, and report on key performance indicators (KPIs) such as open rates, conversion rates, and engagement scores. Essential soft skills include excellent cross-functional collaboration, as the role requires translating marketing strategy into technical execution, and clear communication to align stakeholders and explain complex systems. A typical requirement is a bachelor’s degree in marketing, business, or a related field, coupled with 3-6 years of experience in marketing operations, digital marketing, or a similar technical marketing role. For those seeking Marketing Automation & Messaging Operations Manager jobs, this career offers the opportunity to be a central driver of modern marketing strategy. It is ideal for individuals who enjoy solving puzzles, leveraging data to tell stories, and directly impacting the customer experience at scale. By mastering the tools and tactics of personalized communication, professionals in this field become invaluable assets in building loyal customer bases and achieving sustainable business growth.
