Discover and apply for Manager of Marketing Campaign Analytics jobs, a pivotal role at the intersection of data science, marketing strategy, and business leadership. Professionals in this career function as the analytical engine behind modern marketing, transforming raw data into actionable intelligence that drives customer acquisition, retention, and revenue growth. They are responsible for measuring the effectiveness of marketing initiatives, providing the insights necessary to optimize spend and maximize return on investment (ROI). A Manager of Marketing Campaign Analytics typically oversees the entire lifecycle of marketing measurement. Common responsibilities include designing and implementing tracking for multi-channel campaigns, from digital ads and email marketing to social media and traditional channels. They develop and maintain comprehensive dashboards and automated reporting suites using business intelligence tools like Tableau, Power BI, or Looker, ensuring stakeholders have real-time access to key performance indicators (KPIs). A core duty is conducting deep-dive analyses, such as customer segmentation, cohort analysis, and attribution modeling, to understand customer behavior and identify high-value audiences. Furthermore, they champion a culture of data-driven decision-making by designing and analyzing A/B and multivariate tests to refine marketing creative, messaging, and targeting strategies. The skill set for these jobs is a blend of technical prowess and business acumen. Technical requirements almost universally include advanced proficiency in SQL for data extraction and manipulation, alongside experience with statistical programming languages like Python or R for sophisticated analysis. Expertise in data visualization and dashboarding is essential. Beyond the technical, successful managers possess strong analytical thinking to solve complex business problems, coupled with excellent communication skills to translate intricate data findings into clear, strategic recommendations for marketing and executive teams. A solid understanding of marketing fundamentals, digital marketing channels, and core statistical concepts like regression and significance testing is expected. Typically, candidates for Manager of Marketing Campaign Analytics jobs hold a bachelor’s degree in a quantitative field and possess 5+ years of progressive experience in marketing analytics, data analysis, or a related domain. This profession is ideal for individuals who are passionate about using data to tell a story and directly influence business strategy. Those exploring Manager of Marketing Campaign Analytics jobs will find a dynamic career path where they serve as a critical bridge between the marketing department and data engineering, ensuring every campaign is measured, learned from, and optimized for future success.
