Explore Manager, Influencer Partnerships jobs and discover a dynamic career at the intersection of marketing, strategy, and relationship management. Professionals in this role are the architects of modern brand-influencer collaborations, responsible for designing and executing campaigns that drive awareness, engagement, and revenue through authentic digital storytelling. This position is typically found within marketing agencies, in-house brand teams, or media companies, acting as the crucial link between a brand's objectives and an influencer's creative audience. The core responsibility of a Manager, Influencer Partnerships is to oversee the entire lifecycle of influencer campaigns. This begins with strategic planning, where they identify campaign goals and target audiences. They then conduct extensive research to discover and vet potential influencer partners, ensuring strong brand alignment and audience relevance. A significant part of the role involves negotiation, managing contracts, budgets, and deliverables to ensure mutually beneficial agreements. Once campaigns are live, these managers serve as the main point of contact, guiding influencers through content creation, facilitating client approvals, and troubleshooting any issues. Finally, they analyze campaign performance using key metrics, compiling comprehensive reports that measure ROI and glean insights for future strategies. To excel in these jobs, individuals must possess a unique blend of creative and analytical skills. A deep, intuitive understanding of major social media platforms (like Instagram, TikTok, YouTube, and Twitter), their evolving features, and their respective creator ecosystems is non-negotiable. Strong financial acumen is required for budget management and justifying spend. Excellent communication and interpersonal skills are paramount for building trust with both influencers and internal stakeholders, while sharp negotiation skills ensure favorable terms. Candidates must be exceptionally organized, capable of multitasking across several campaigns at different stages, all within a fast-paced environment. A keen eye for creative trends and the ability to analyze data to inform decisions are equally critical. Typical requirements for Manager, Influencer Partnerships jobs often include several years of direct experience in influencer marketing, social media strategy, or digital campaign management. A bachelor's degree in marketing, communications, business, or a related field is commonly preferred. Proficiency with industry tools for influencer discovery, CRM, project management, and analytics is a major advantage. The most successful professionals are proactive, trend-aware, and possess a genuine passion for the creator economy, enabling them to forge partnerships that resonate authentically with audiences and deliver tangible business results. If you are a strategic thinker with a knack for relationship-building, exploring Manager, Influencer Partnerships jobs could be your next career move.
