Explore Manager, CTV Paid Media jobs and discover a pivotal career at the intersection of modern advertising and streaming entertainment. A Manager in CTV (Connected TV) Paid Media is a strategic leader responsible for planning, executing, and optimizing advertising campaigns on streaming television platforms. This role sits at the heart of performance marketing for direct-to-consumer brands, subscription services, and e-commerce businesses, focusing on driving key outcomes like subscriber acquisition, product sales, and brand lift. Professionals in this field translate business objectives into sophisticated media strategies that capitalize on the engaged, high-intent audiences found on platforms like Roku, Amazon Fire TV, Apple TV, and smart TVs. The core responsibilities of a CTV Paid Media Manager are multifaceted. Typically, they develop and manage global or multi-market campaign strategies, ensuring efficient budget allocation and maximum return on ad spend (ROAS). A significant part of the role involves hands-on campaign management: launching campaigns, conducting A/B tests on creatives and targeting parameters, and performing continuous optimization based on real-time performance data. They are also responsible for in-depth analysis, reporting on campaign effectiveness, and deriving actionable insights to inform future strategies. Collaboration is essential, as these managers frequently partner with cross-functional teams—including creative, analytics, and brand marketing—to ensure cohesive messaging and holistic measurement across all paid channels. Furthermore, they are expected to stay ahead of the curve by evaluating new ad technologies, emerging platforms, and evolving measurement solutions in the fast-paced OTT/CTV landscape. To succeed in Manager, CTV Paid Media jobs, a specific blend of skills and experience is required. Candidates generally need 5+ years of performance marketing experience, with a proven track record in lower-funnel optimization and acquisition campaigns. A deep, practical understanding of the CTV/OTT ecosystem, including its unique buying methods, audience targeting capabilities, and attribution challenges, is paramount. Strong analytical prowess is non-negotiable; managers must be adept at interpreting data, using analytics platforms, and making swift, data-driven decisions to improve campaign efficiency. Familiarity with third-party ad serving, tracking pixels, and attribution models (like MMM) is highly valued. Beyond technical skills, excellent communication and leadership abilities are crucial for guiding teams, presenting strategies to stakeholders, and fostering a culture of testing and innovation. A bachelor’s degree in marketing, business, or a related field is commonly expected, though equivalent professional experience is often accepted. For strategic thinkers passionate about the future of television advertising, Manager, CTV Paid Media jobs offer a dynamic and impactful career path with significant growth potential.
