Discover and apply for Manager, Account-Based Marketing jobs, a pivotal senior role at the intersection of strategic marketing and sales execution. This profession is dedicated to driving revenue growth by focusing marketing efforts on a curated list of high-value target accounts, treating each as its own market. Unlike broad demand generation, professionals in these roles orchestrate highly personalized, multi-touch campaigns designed to engage all key decision-makers within an organization, accelerating the sales cycle and fostering deeper relationships. A Manager, Account-Based Marketing typically owns the end-to-end strategy and execution of ABM programs. This involves close, daily collaboration with sales leadership, account executives, and business development representatives to identify target accounts, define buying committees, and align on shared goals. Common responsibilities include designing and launching integrated campaigns across channels such as personalized digital advertising, targeted email sequences, direct mail, virtual and in-person events, and tailored web experiences. A core part of the role is leveraging specialized ABM technology platforms to orchestrate these account journeys, track engagement, and measure impact. Furthermore, these managers are accountable for analyzing program performance, reporting on key metrics like account engagement, pipeline influence, and revenue contribution, and using these insights to continuously optimize strategies. The typical skill set for someone pursuing Manager, Account-Based Marketing jobs is a blend of strategic, analytical, and collaborative competencies. A strong candidate usually possesses 5+ years of B2B marketing experience, with at least 2-3 years specifically in ABM or targeted demand generation, often within SaaS or technology sectors. Hands-on expertise with ABM platforms (like Demandbase or 6sense), CRM systems (like Salesforce), and marketing automation (like Marketo or HubSpot) is commonly required. An analytical mindset is essential for interpreting data and proving ROI, while exceptional project management and communication skills are necessary to align cross-functional teams. A bachelor’s degree in marketing, business, or a related field is typical. Success in this profession hinges on being a data-driven storyteller who can bridge the gap between marketing activities and tangible sales outcomes, making these roles critical for companies focused on enterprise and strategic growth. Explore Manager, Account-Based Marketing jobs to find a career where you can directly influence revenue by building meaningful, targeted engagements with an organization's most important accounts.
