A Lead Product Marketing Manager specializing in Process & Data Intelligence is a senior strategic role at the intersection of technology, data, and business value. Professionals in these jobs are responsible for defining and driving the commercial narrative for sophisticated software platforms that help organizations optimize their operations. These platforms typically combine capabilities like process mining, data integration, business intelligence, and artificial intelligence to provide actionable insights. The core mission of this role is to translate these complex technical capabilities into compelling stories of business transformation, ultimately bridging the gap between product development and market success. Common responsibilities for this high-impact position are multifaceted. Individuals typically own the end-to-end Go-To-Market (GTM) strategy for a portfolio of products or a major solution area. This involves architecting comprehensive messaging frameworks and positioning that resonate with executive buyers. They lead the creation of foundational sales enablement materials, such as battle cards, playbooks, and presentations that equip sales teams to win. A critical part of the job is acting as the primary market expert and feedback loop, conducting competitive analysis, gathering customer insights, and informing product roadmaps. Furthermore, these leads often spearhead major product launches, coordinating cross-functionally with product management, demand generation, and sales. Mentoring junior product marketers is also a frequent responsibility. Typical skills and requirements for these jobs are demanding, reflecting the strategic nature of the work. Candidates generally possess 7-10+ years of experience in B2B product marketing, solution marketing, or management consulting, preferably within enterprise software. Deep domain expertise in areas like data analytics, process optimization, business intelligence, or data integration is paramount. Beyond experience, a proven track record of developing portfolio-level strategy and a mastery of storytelling are essential. The ability to distill complex data and intelligence concepts into clear, C-suite-ready narratives that articulate tangible ROI is the hallmark of a successful candidate. Strong analytical skills, a self-starter attitude with a focus on scalability, and exceptional cross-functional leadership abilities are standard requirements. A bachelor’s degree in marketing, business, or a related field is typical, with many professionals holding advanced degrees. For those passionate about shaping the future of how businesses leverage data and automation, Lead Product Marketing Manager, Process & Data Intelligence jobs offer a challenging and rewarding career path at the forefront of enterprise innovation.
