Discover and apply for Lead Product Marketing Manager, Process Automation jobs, a pivotal senior role at the intersection of technology, business strategy, and market leadership. Professionals in this high-impact position are responsible for defining and driving the commercial success of process automation platforms, which include technologies like Business Process Management (BPM), Robotic Process Automation (RPA), and workflow orchestration. They act as the crucial bridge between product development, sales, and the target market, ensuring that complex technical capabilities are translated into compelling business value for enterprise customers. The core mission of a Lead Product Marketing Manager in this domain is to own and execute the end-to-end Go-To-Market (GTM) strategy for an automation product portfolio. Common responsibilities include conducting in-depth market and competitive analysis to identify key differentiators and opportunities. They architect comprehensive messaging frameworks and positioning hierarchies that resonate with executive-level buyers, from IT leaders to C-suite officers. A significant part of the role involves creating the foundational sales enablement tools—such as battle cards, sales playbooks, case studies, and presentations—that empower revenue teams to win in competitive landscapes. Furthermore, they lead cross-functional launch teams for new features and products, ensuring cohesive market entry. Serving as the primary feedback conduit from the field to Product Management, they champion the voice of the customer to influence the product roadmap. Typical skills and requirements for these jobs blend strategic acumen with exceptional communication. Candidates generally possess 7+ years of experience in B2B product marketing, solution marketing, or management consulting, preferably within enterprise software. A deep understanding of the process automation market, competitive landscape, and buyer personas is essential. The role demands proven expertise in developing portfolio-level strategy and a track record of crafting powerful, data-driven narratives. The ability to distill intricate technical concepts into clear, tangible benefits—such as efficiency gains, cost reduction, and digital transformation—is paramount. Strong leadership and project management skills are required to influence without direct authority and mentor junior marketers. A bachelor’s degree in Marketing, Business, or a related field is typical, with an MBA often preferred. Successful professionals are self-starters, analytically rigorous, and obsessed with scalable growth. If you are a strategic marketer passionate about shaping the future of work and automation, exploring Lead Product Marketing Manager, Process Automation jobs could be your next career step. This role is ideal for those who thrive at the strategic helm, driving market category leadership and commercial excellence for transformative technologies.
