Explore Lead Marketing Manager (Performance) jobs and discover a pivotal career at the intersection of data, strategy, and growth. This senior role is designed for analytical marketing leaders who thrive on driving measurable business outcomes. A Lead Marketing Manager (Performance) is fundamentally accountable for acquiring and retaining customers in the most efficient and scalable way possible. Unlike purely brand-focused roles, this position is deeply rooted in analytics, return on investment (ROI), and continuous optimization, making it critical in fast-paced, digital-first companies. Professionals in these jobs typically own the entire performance marketing engine. Common responsibilities include developing and executing multi-channel marketing strategies encompassing paid search (PPC), paid social media, display advertising, email marketing, search engine optimization (SEO), and content syndication. From initial concept and budget allocation to campaign launch and post-campaign analysis, the role is hands-on and end-to-end. A core duty is to build and scale demand generation programs that not only drive lead volume but do so with strict attention to unit economics. This involves constant analysis of key performance indicators (KPIs) like Customer Acquisition Cost (CAC), Lifetime Value (LTV), conversion rates, and payback period to ensure marketing spend is efficient and contributes directly to profitability. Beyond execution, a Lead Marketing Manager (Performance) establishes a data-driven culture. They are responsible for creating comprehensive marketing dashboards, reporting on funnel metrics, and presenting insights to senior leadership. Cross-functional collaboration is essential, as they must align closely with product, sales, and engineering teams to create seamless, conversion-optimized customer journeys. They also often manage agency relationships and vendor partnerships, ensuring external resources deliver against performance goals. Typical skills and requirements for these jobs include a proven track record in digital performance marketing, often within B2B or technology-driven environments. A strong analytical mindset is non-negotiable; candidates must be proficient in interpreting complex data sets and making optimization decisions based on evidence. Expertise with marketing platforms like Google Ads, Meta Business Suite, and marketing automation tools is standard. Strategic thinking, excellent project management, and the ability to communicate complex results clearly to stakeholders are vital soft skills. Ultimately, individuals seeking Lead Marketing Manager (Performance) jobs are growth hackers at heart, driven by the challenge of finding scalable levers and building a repeatable, efficient marketing machine for their organization.
