Discover and apply for Head of Web and Head of Ecommerce jobs, where strategic leadership meets digital execution. This senior-level position sits at the critical intersection of technology, user experience, and commercial strategy, acting as the primary architect of a company's online presence and revenue engine. Professionals in this role are ultimately accountable for the performance, development, and profitability of the digital storefront or corporate website, translating business objectives into a superior online customer journey. A Head of Web/Ecommerce typically oversees the entire digital commerce ecosystem. Core responsibilities encompass setting the overarching digital strategy, managing substantial budgets, and leading cross-functional initiatives. They own the end-to-end website development roadmap, prioritizing projects that enhance user experience, site functionality, and technical robustness. This involves close collaboration with internal tech teams and external agency partners to ensure timely and effective delivery. A paramount, ongoing focus is Conversion Rate Optimization (CRO), where the leader employs a data-driven methodology to systematically test, analyze, and improve every touchpoint—from product pages to checkout funnels—to maximize conversions and average order value. The role demands a blend of commercial acumen and deep digital expertise. Individuals are expected to be highly proficient in analytics platforms like Google Analytics or Adobe Analytics, using them to derive actionable insights. Familiarity with UX research tools (e.g., Hotjar) and testing platforms (e.g., Google Optimize) is standard for optimizing content and user journeys. Beyond the technical, a key aspect is leadership and influence. Most Heads of Web/Ecommerce manage a direct team of developers, UX/UI specialists, and/or merchandisers, while also working in a matrix structure alongside marketing, finance, and supply chain departments. They must champion the digital agenda, ensuring all website activities align with key performance indicators (KPIs) and broader business goals. Typical requirements for these leadership jobs include a proven track record in managing complex web development programs and a hands-on approach to problem-solving. Candidates are usually expected to be strategic self-starters who can manage multiple priorities in a fast-paced environment. Essential soft skills include strong communication, team management and development capabilities, and the ability to collaborate effectively across an organization. If you are a results-oriented leader passionate about driving online growth through strategic vision, operational excellence, and data-led decision-making, exploring Head of Web and Head of Ecommerce jobs could be your next career step.
