Explore Head of Programmatic Marketplace Development jobs and discover a pivotal leadership role at the heart of the digital advertising ecosystem. This senior executive position is responsible for architecting and scaling the programmatic revenue engine for publishers, supply-side platforms (SSPs), and large media companies. Professionals in this role act as the strategic architect of a company's programmatic marketplace, focusing on maximizing yield and demand across open auctions and curated, premium supply packages. Their core mission is to build a preferred, high-performing marketplace that attracts demand-side platforms (DSPs) and their advertiser budgets, directly impacting multi-million dollar revenue streams. Typical responsibilities for a Head of Programmatic Marketplace Development encompass a blend of commercial strategy, product innovation, and partnership management. They define the overarching marketplace strategy across channels like display, video, connected TV (CTV), and digital out-of-home (DOOH). A key duty involves designing and commercializing differentiated supply packages that leverage a company's unique data, audience segments, and inventory quality to stand out in a crowded market. This leader owns the revenue and performance forecasts for these marketplaces, constantly optimizing through data analysis and collaboration with yield and data science teams. Externally, they serve as the senior relationship lead for strategic DSP partnerships, negotiating deals, driving adoption, and ensuring their supply is prominently featured and easily discoverable. Internally, they collaborate closely with product, engineering, and sales teams to align marketplace offerings with market demand and technical capabilities. The skill set required for these high-level jobs is extensive. Candidates typically possess 8+ years of deep programmatic advertising experience, with a background in SSPs, DSPs, or publisher-side revenue operations. A proven track record of scaling programmatic revenue and building marketplace or curation strategies is essential. They must have a profound understanding of auction dynamics, DSP buying behaviors, and industry trends like supply path optimization (SPO) and AI-driven bidding. Exceptional commercial and analytical acumen is required to bridge product, technology, and business outcomes. Strong existing networks with key DSP and agency holding company stakeholders are a major advantage. Finally, superior communication and executive presentation skills are crucial, as the role involves frequent interaction with C-suite leadership and representing the company as a thought leader at industry events. For strategic thinkers passionate about the intersection of technology, media, and commerce, Head of Programmatic Marketplace Development jobs offer a high-visibility opportunity to shape the future of digital advertising. It is a career path defined by commercial ownership, cross-functional leadership, and direct influence on a company's most critical revenue channels.
