Are you a data-driven leader passionate about turning marketing investment into measurable business growth? Exploring Head of Performance Marketing jobs places you at the strategic apex of a company's growth engine. This senior executive role is the nexus of data, strategy, and leadership, responsible for steering the entire performance marketing function to achieve aggressive customer acquisition and revenue targets. Professionals in these jobs are the architects of scalable, profitable growth, moving beyond simple campaign management to own the marketing P&L and shape the commercial future of the business. A Head of Performance Marketing typically oversees the strategic direction and execution of all paid marketing channels. This includes a comprehensive portfolio such as Paid Search (PPC), Paid Social (like Meta, TikTok, and LinkedIn), programmatic display, affiliate marketing, and emerging digital platforms. Their primary mission is to acquire customers efficiently at scale, maximizing return on investment (ROI) and lifetime value (LTV). They translate high-level business objectives into actionable, data-infused marketing roadmaps, ensuring every dollar spent is accountable and optimized for performance. Common responsibilities for individuals in these high-stakes jobs are extensive. They own the acquisition budget, which can range from millions to nine figures, requiring meticulous forecasting, budgeting, and spend pacing. A critical part of the role is driving data-driven decision-making through advanced analytics, attribution modeling, and rigorous A/B testing frameworks. They lead a team of channel specialists, growth marketers, and analysts, fostering a culture of continuous optimization, creative experimentation, and operational excellence. Collaboration is key; they work closely with leaders in Product, Data Science, CRM, and Creative teams to ensure a cohesive and integrated growth strategy across the entire customer journey. Furthermore, they are charged with championing innovation by constantly testing new channels, ad formats, and marketing technologies to stay ahead of the curve and reach new audiences. The typical skill set and requirements for Head of Performance Marketing jobs are demanding. Candidates usually possess 8-10+ years of progressive experience in performance marketing, growth, or acquisition strategy, often within fast-paced environments like consumer tech, e-commerce, or digital marketplaces. Proven success in managing large budgets and delivering tangible business growth is non-negotiable. They must have deep, hands-on expertise in paid media platforms and analytics tools, coupled with a strong command of attribution modeling and experimentation design. Beyond technical prowess, this role demands exceptional leadership and mentorship abilities to build and scale high-performing teams. Strategic P&L ownership, outstanding business acumen, and the ability to operate both at a macro-strategic level and a micro-analytical level are the hallmarks of a successful candidate. If you are a visionary yet pragmatic leader who thrives on driving profitability through smart investment, exploring Head of Performance Marketing jobs could be your next career-defining move.
