Looking for Head of Marketing Analytics jobs? This senior leadership role sits at the critical intersection of data science, marketing strategy, and business intelligence, acting as the architect of an organization's marketing measurement and insight engine. Professionals in this position are responsible for transforming raw data into a strategic asset, directly influencing marketing effectiveness, budget allocation, and overall business growth. They move beyond simple reporting to build robust analytical frameworks that answer complex questions about marketing performance, customer behavior, and return on investment. A Head of Marketing Analytics typically oversees several core domains. Firstly, they build, lead, and mentor a high-performing analytics team, establishing best practices, processes, and a data-driven culture. Their primary strategic responsibility is to define and own the marketing measurement vision. This involves establishing a single source of truth for key performance indicators (KPIs) and creating trusted attribution frameworks—such as Multi-Touch Attribution (MTA) or Marketing Mix Modeling (MMM)—to accurately quantify the impact of marketing activities across the entire customer journey. They champion a culture of experimentation by scaling A/B testing and incrementality testing programs with statistical rigor. Furthermore, this role requires deep cross-functional partnership. They collaborate with marketing leadership as a strategic thought partner, translating complex analytical findings into clear, actionable business insights and recommendations. They also work closely with Data Engineering and IT teams to ensure data infrastructure, pipelines, and governance policies support reliable and scalable analytics. Another key duty is evaluating and managing the marketing technology stack to ensure seamless data flow between platforms like CRM, automation tools, and analytics suites. Typical skills and requirements for Head of Marketing Analytics jobs include extensive experience (often 8+ years) in marketing analytics, data science, or business intelligence, with a proven track record in a leadership capacity. Technical proficiency is essential, commonly including advanced SQL for data querying, expertise in data visualization tools like Tableau or Looker, and often scripting languages like Python or R for statistical analysis. A deep understanding of digital marketing channels, funnel metrics, and the broader martech ecosystem is mandatory. Crucially, successful candidates possess exceptional communication and storytelling skills to bridge the gap between technical data and executive decision-making, coupled with strong business acumen and a systems-thinking approach focused on data quality and governance. If you are a leader who thrives on turning data into decisive competitive advantage, exploring Head of Marketing Analytics jobs could be your next career step.
