Explore the dynamic and high-impact world of Head of Marketing Acquisition jobs. This senior leadership role sits at the very heart of a company's growth engine, responsible for architecting and executing the strategic plans that attract and acquire new customers at scale. A Head of Marketing Acquisition is the master strategist behind a business's market expansion, tasked with transforming marketing budgets into profitable, sustainable revenue streams. This is a career for data-driven visionaries who thrive on the challenge of driving measurable business outcomes in a fast-paced, competitive landscape. Professionals in these roles typically shoulder a comprehensive set of responsibilities centered on performance and growth. They define the overarching acquisition strategy, aligning it with core business objectives to drive efficiency and profitability. A core component of the job is owning the acquisition P&L, which involves meticulous management of often substantial marketing budgets to ensure a strong return on investment across all channels and markets. They oversee the entire paid media ecosystem, including channels like Paid Search, Paid Social (such as Meta and TikTok), Programmatic advertising, Display networks, and Affiliate partnerships. A significant part of their day-to-day involves championing data-driven decision-making through advanced analytics, attribution modeling, and rigorous A/B testing frameworks. They lead initiatives in creative experimentation and personalization to optimize conversion rates and customer lifetime value, constantly scouting for and testing new channels and technologies to maintain a competitive edge. Beyond the numbers, they are responsible for building, mentoring, and scaling high-performing acquisition teams, fostering a culture that blends analytical rigor with creative problem-solving. Collaboration is key, as they work closely with leaders in Growth, Product, Data Science, and Creative departments to ensure a cohesive and integrated growth strategy. The typical skills and requirements for Head of Marketing Acquisition jobs are extensive, reflecting the role's strategic importance. Candidates generally possess a decade or more of progressive experience in performance marketing, growth hacking, or acquisition strategy, often within dynamic sectors like consumer tech, digital marketplaces, or e-commerce. Proven expertise in managing multi-million dollar marketing budgets and a demonstrable track record of driving scalable business growth are non-negotiable. Deep, hands-on knowledge of paid media platforms and data-driven optimization at scale is essential, coupled with a strong command of marketing analytics, attribution models, and experimentation design. As a senior leader, exceptional leadership and people management skills are paramount to inspire large, cross-functional teams and cultivate a high-performance culture. Financial acumen, including direct P&L ownership and a relentless focus on ROI, is critical. A global mindset is also highly valued, enabling effective operation across diverse international markets and regulatory environments. For those seeking a career at the intersection of data, creativity, and business strategy, Head of Marketing Acquisition jobs offer a challenging and rewarding path to the upper echelons of the marketing world.
