A Head of Growth Marketing, Research is a senior strategic leader responsible for architecting and executing data-driven marketing strategies to drive user acquisition, engagement, and revenue for research-oriented products, platforms, or services. This high-impact role sits at the intersection of marketing, data science, and product development, specifically tailored to the unique ecosystem of academic, market, or user research. Professionals in these jobs are tasked with transforming a deep understanding of the research community—including academics, insights professionals, and R&D teams—into scalable growth engines. Typically, the role encompasses both visionary leadership and hands-on execution. Common responsibilities include developing the overarching growth strategy for research-focused offerings, managing a dedicated marketing team, and owning the performance metrics and budget for their vertical. They design and oversee multi-channel campaigns, from top-of-funnel awareness through to conversion and retention, often leveraging a mix of Product-Led Growth (PLG) tactics for self-serve models and Account-Based Marketing (ABM) for enterprise-level clients. A key duty is building a strong, trusted brand identity within the research community while ensuring alignment with the organization's broader brand vision. This requires constant collaboration with cross-functional teams like product marketing, sales, customer success, and research to ensure a seamless go-to-market motion and an optimized customer journey. The typical skill set for these leadership jobs is extensive. Strategic ABM expertise is paramount, as is a strong grasp of growth levers across paid media, content marketing, SEO, conversion rate optimization, and lifecycle marketing. Beyond channel knowledge, successful candidates demonstrate proven experience in building, mentoring, and developing high-performing marketing teams. They must possess exceptional data literacy to set KPIs, analyze performance, and derive actionable insights. Executive communication and stakeholder management skills are critical for presenting strategies and results to senior leadership. A player/coach mindset is often essential, balancing high-level strategy with a willingness to dive into execution. Ultimately, a Head of Growth Marketing, Research is a hybrid thinker: part marketer, part data analyst, and part community evangelist, driven by a passion for enabling research and a relentless focus on scalable, measurable growth. For those seeking to lead at this level, exploring available Head of Growth Marketing, Research jobs requires a portfolio that demonstrates impact across these multifaceted domains.
