A Head of Growth Marketing is a senior strategic leader responsible for driving scalable and measurable customer acquisition, activation, and revenue. This role sits at the intersection of marketing, data, product, and technology, with a core mandate to build and optimize the engine that fuels a company's expansion. Unlike traditional marketing roles focused solely on brand or awareness, a Head of Growth Marketing is relentlessly focused on the entire funnel, leveraging experimentation, automation, and data analytics to identify and exploit the most efficient paths to sustainable growth. Professionals seeking Head of Growth Marketing jobs are typically analytical builders who thrive in dynamic environments, owning the metrics that directly impact the bottom line. The typical responsibilities for this leadership position are comprehensive and hands-on. They involve developing and executing the overarching growth strategy, often segmented into self-serve, product-led motions and sales-assisted funnels. A core duty is owning key performance indicators (KPIs) such as customer acquisition cost (CAC), conversion rates, activation rates, and revenue attribution. Daily work includes managing multi-channel acquisition campaigns across SEO, paid media, content marketing, and emerging channels. Crucially, they design, run, and analyze A/B tests across websites, landing pages, and user onboarding flows to systematically improve performance. Building and mentoring a growth team, while collaborating closely with product, engineering, and sales departments, is also a fundamental aspect of the role. They establish robust measurement frameworks and dashboards to ensure every initiative is tied to clear ROI. The skills and requirements for these high-impact jobs are a blend of strategic vision and tactical execution. Successful candidates possess 6-10+ years of experience in growth, performance marketing, or related fields, ideally within SaaS, technology, or product-led growth (PLG) companies. A deep, analytical mindset is non-negotiable; they must be proficient in data analysis, attribution modeling, and funnel optimization. Expertise in core channels like SEO, SEM, email automation, and outbound tools is essential. Leadership and communication skills are paramount, as the role requires influencing cross-functional teams and presenting data-driven insights to executives. A “player-coach” mentality is common, balancing high-level strategy with hands-on campaign execution. Ultimately, a Head of Growth Marketing is defined by a test-and-learn culture, ownership mentality, and the ability to turn traffic and interest into loyal, paying customers. For those who excel at connecting marketing activity directly to revenue, Head of Growth Marketing jobs offer a challenging and rewarding career path at the forefront of business scaling.
