The Head of Ecommerce is the strategic architect and operational leader responsible for the entire digital commercial performance of a premium fashion brand. This senior executive role sits at the intersection of business, technology, and creative vision, driving growth, profitability, and a seamless luxury customer experience online. For professionals seeking leadership roles at the pinnacle of digital retail, Head of Ecommerce jobs represent a challenging and rewarding career apex, demanding a blend of analytical rigor and creative flair. Typically, the Head of Ecommerce owns the P&L for the digital channel, with core KPIs including net revenue, conversion rate, average order value, and customer lifetime value. They are accountable for the end-to-end customer journey on the brand’s website, overseeing site merchandising, user experience (UX), and content strategy to reflect the brand’s premium positioning. A significant part of the role involves leveraging data and analytics to form hypotheses, then employing Conversion Rate Optimization (CRO) methodologies through A/B testing and personalization to incrementally improve performance. They also spearhead digital demand creation, crafting and managing integrated marketing strategies that encompass paid social media, email marketing, SEO, and affiliate partnerships to acquire and retain high-value customers. Beyond the digital storefront, this role is deeply operational, involving close collaboration with cross-functional teams including marketing, IT, finance, and logistics to ensure flawless execution from click to delivery. A critical responsibility is building, mentoring, and leading a high-performing ecommerce team, fostering a culture of innovation, data-driven decision-making, and excellence. They also evaluate and implement technology stacks, often centered around platforms like Shopify Plus or Salesforce Commerce Cloud, and integrate them with ERP, CRM, and analytics tools. Typical requirements for these leadership jobs include extensive experience in managing ecommerce for a premium or luxury brand, with a proven track record of growth. Essential skills encompass advanced proficiency with analytical tools (e.g., Google Analytics, Adobe Analytics), CRO platforms, and digital marketing channels. Candidates must possess strong commercial acumen, exceptional leadership abilities, and a keen eye for premium fashion aesthetics to balance commercial goals with brand integrity. This role is ideal for a strategic thinker who can translate data into compelling customer experiences and lead a brand’s digital future.
