Explore Head of Digital and Ecommerce jobs, a pivotal leadership role at the intersection of technology, marketing, and business strategy. Professionals in this senior position are responsible for steering the entire online commercial strategy of an organization, driving revenue growth, and enhancing the digital customer experience. This role is the cornerstone of a modern business's success, requiring a unique blend of commercial acumen, technical understanding, and visionary leadership. Typically, the Head of Digital and Ecommerce holds ultimate accountability for the performance and profitability of all digital sales channels. This begins with developing and executing a comprehensive digital and ecommerce strategy aligned with overarching business goals. A core responsibility is owning the P&L for the digital division, meticulously managing budgets, forecasting revenue, and ensuring a strong return on investment across all activities. They oversee the end-to-end customer journey, from initial discovery through to post-purchase support, ensuring a seamless, best-in-class experience that fosters loyalty and conversion. This involves managing website functionality, user experience (UX), content, and ecommerce trading or merchandising strategies to optimize sales. Leadership is a fundamental aspect of these jobs. Individuals build, mentor, and manage high-performing teams that often span digital marketing, web development, UX/UI, data analytics, and customer service. They are also adept at managing external agency relationships. Strategically, they orchestrate the full spectrum of digital marketing channels, including SEO, PPC, paid social media, email marketing (CRM), affiliate programs, and influencer partnerships. Their goal is to drive targeted traffic, acquire customers efficiently, and maximize lifetime value. Furthermore, they leverage data and analytics as a cornerstone of their decision-making, using insights from web analytics, sales performance, and customer behavior to report on KPIs, identify opportunities, and continuously optimize performance. Candidates for Head of Digital and Ecommerce jobs generally possess a proven track record of building and scaling online revenue in a competitive environment. Essential skills include strong analytical and financial prowess, exceptional leadership and communication abilities, and a deep understanding of digital marketing technologies and ecommerce platforms. They must be strategic thinkers who are also comfortable being hands-on, adaptable to fast-paced change, and thrive in entrepreneurial settings where they can take full ownership of digital success. This role is ideal for commercially-driven leaders passionate about merging creativity with data to shape the future of digital business.
