Explore Head of Digital - Acquisition jobs and discover a pivotal leadership role at the intersection of marketing, technology, and business growth. A Head of Digital Acquisition is a senior executive responsible for developing and executing the strategic vision to attract, engage, and convert customers through all digital channels. This role is fundamentally about driving sustainable business growth by optimizing the entire digital customer journey, from initial awareness to final purchase and loyalty. Professionals in these jobs sit at the helm of a company's digital revenue engine, blending analytical rigor with creative leadership to capture market share in a competitive online landscape. The core responsibility of a Head of Digital Acquisition is to own and manage the performance marketing strategy and budget. This involves overseeing key channels such as Paid Search (PPC), Paid Social Media, Display Advertising, Affiliate Marketing, Search Engine Optimization (SEO), and Email Marketing. They are accountable for the Return on Investment (ROI) of the digital marketing spend, constantly testing, analyzing, and scaling campaigns to maximize customer acquisition while minimizing cost. Beyond channel management, they define the overarching digital strategy, setting ambitious yet achievable KPIs for traffic, conversion, customer lifetime value, and overall sales growth. Leadership is a central component, as they typically manage a team of digital marketers, analysts, and specialists, fostering a culture of performance, innovation, and continuous learning. Typical day-to-day duties include analyzing performance data to derive actionable insights, presenting results and forecasts to senior management and stakeholders, managing agency relationships, and staying ahead of digital trends and platform updates. They also work closely with other departments like E-commerce, Product, UX/UI, and IT to ensure the website and landing pages are optimized for conversion, providing a seamless customer experience that supports acquisition goals. Budget management, P&L oversight, and comprehensive reporting are fundamental to the role. Candidates seeking Head of Digital Acquisition jobs generally possess a blend of deep technical expertise and strong commercial acumen. Required skills typically include advanced proficiency in analytics platforms (e.g., Google Analytics), bid management tools, and A/B testing methodologies. A proven track record of scaling acquisition programs profitably is essential. Strong leadership and communication skills are mandatory to align teams and articulate strategy. Employers often look for significant experience in digital marketing management, a data-driven mindset, a solid understanding of customer journey mapping, and the strategic ability to balance brand-building initiatives with direct response tactics. If you are a strategic leader passionate about leveraging digital channels to fuel business growth, exploring Head of Digital - Acquisition jobs could be your next career step.
