Looking for Head of Demand Generation - North America jobs? This senior leadership role is the strategic architect behind a company's revenue pipeline, responsible for designing, executing, and optimizing all marketing activities that drive awareness, interest, and demand for products or services across the region. Professionals in this position sit at the intersection of marketing, sales, and data analytics, with the ultimate goal of generating qualified leads and accelerating business growth. A Head of Demand Generation typically oversees a multi-channel strategy. This includes planning and budgeting for integrated campaigns across digital channels like paid search (PPC), social media advertising, email marketing, content syndication, and SEO, as well as potentially overseeing event marketing and partnership programs. They are accountable for the entire funnel, from top-of-funnel brand awareness initiatives to middle-funnel lead nurturing programs and bottom-funnel sales enablement efforts. A core responsibility is establishing clear KPIs, such as marketing-sourced revenue, cost per lead (CPL), lead conversion rates, and pipeline velocity, and relentlessly reporting on ROI to the executive team. Common responsibilities for this executive role involve building and mentoring a high-performing demand generation team, managing significant budgets, and selecting and managing marketing technology stacks (like CRM, marketing automation, and analytics platforms). They work closely with sales leadership to ensure tight alignment on target accounts, lead definitions, and service-level agreements (SLAs), fostering a true revenue partnership. Typical skills and requirements for Head of Demand Generation jobs include a proven track record in B2B marketing, with deep expertise in marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (primarily Salesforce). They must possess exceptional analytical skills to derive insights from data and make swift, informed decisions. Strong leadership and communication abilities are essential, as is a strategic mindset capable of balancing long-term brand building with short-term lead generation tactics. Candidates generally have 8+ years of progressive experience in demand generation or growth marketing, with prior experience managing teams and multi-million dollar budgets. Success in these jobs requires a blend of creativity in campaign conceptualization and rigorous operational discipline in execution and measurement.
