Looking for Head of Demand Generation jobs? This senior marketing leadership role sits at the strategic heart of a company's revenue engine, responsible for designing and executing programs that systematically generate and accelerate sales pipeline. A Head of Demand Generation is a cross-functional leader who blends data-driven strategy with hands-on execution to attract, engage, and convert target accounts into qualified opportunities. This profession is critical in B2B sectors, especially within technology, SaaS, and enterprise software, where the sales cycles are complex and require coordinated, multi-channel nurturing. Professionals in these roles typically own the end-to-end demand generation strategy. This involves planning, budgeting, and managing integrated marketing campaigns across a wide spectrum of digital and traditional channels. Common responsibilities include leading digital marketing initiatives such as paid search (PPC), paid social media, search engine optimization (SEO), email marketing, content syndication, and webinar programs. A significant and growing aspect of the role is developing and scaling Account-Based Marketing (ABM) strategies, which focus on personalized outreach to high-value target accounts. The Head of Demand Generation is accountable for key performance indicators like Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), pipeline contribution, and ultimately, return on marketing investment (ROMI). Leadership and collaboration are fundamental. These individuals often manage a team of specialists in areas like digital marketing, campaign management, and marketing operations. They serve as the crucial link between marketing, sales, and product teams, ensuring messaging alignment and a seamless buyer journey. A core part of the job is working closely with Sales Development (SDR) and sales leadership to optimize lead follow-up, improve conversion rates, and ensure a steady flow of high-quality opportunities. They also partner with marketing operations to implement robust tracking, attribution models, and analytics dashboards that provide actionable insights for continuous optimization. Typical skills and requirements for Head of Demand Generation jobs include a proven track record in B2B demand generation or performance marketing, with deep expertise in marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and ABM tools. A strong analytical mindset is non-negotiable, as the role requires constant analysis of campaign data to assess performance and ROI. Excellent communication and stakeholder management skills are essential for influencing strategy and securing buy-in. Successful candidates are often creative, hands-on operators with a bias for action, experimentation, and a relentless focus on pipeline growth. As businesses increasingly compete for attention in digital and AI-driven landscapes, these roles are evolving to include strategies for visibility in new environments, making adaptability and strategic innovation key assets for professionals exploring Head of Demand Generation jobs.
