Looking for Head of Customer Acquisition jobs means seeking a pivotal leadership role at the intersection of marketing, data, and business growth. This senior position is responsible for architecting and executing the strategy that attracts and converts new customers, directly fueling a company's revenue and market expansion. Professionals in this role are the architects of scalable growth, moving beyond tactical campaign management to define the vision, budget, and multi-channel roadmap for acquiring customers efficiently and sustainably. Typically, the Head of Customer Acquisition oversees the entire acquisition funnel, from initial brand awareness through to conversion. Common responsibilities include developing the overarching customer acquisition strategy, aligning it with business objectives, and setting key performance indicators (KPIs) for success. They lead efforts across key digital channels such as performance marketing (PPC, social media advertising), search engine optimization (SEO), search engine marketing (SEM), affiliate marketing, and strategic partnerships. A core part of the role involves deep data analysis, using analytics platforms to track campaign performance, conduct A/B testing, and derive insights that continuously optimize spend and improve return on investment (ROI). Furthermore, they ensure all marketing activities comply with relevant industry regulations and ethical standards. Crucially, this role is highly collaborative. Heads of Customer Acquisition work closely with internal teams like Product, Brand, CRM, and Data Science to ensure a cohesive and high-converting customer journey. As the function scales, they are often tasked with building, mentoring, and leading a high-performing team of growth marketers, fostering a culture of accountability, experimentation, and innovation. Typical skills and requirements for these executive jobs include extensive experience in digital marketing and growth, with a proven track record of scaling acquisition in competitive environments. A strong command of analytics tools, attribution modeling, and budget management is essential. The ideal candidate blends strategic vision with a hands-on, test-and-learn mentality. They are adept at communicating complex data to stakeholders, possess strong leadership abilities, and have a keen eye for identifying emerging channels and trends. While educational backgrounds vary, expertise is often demonstrated through practical experience driving measurable business growth. For those targeting Head of Customer Acquisition jobs, success lies in balancing creative channel strategy with rigorous data-driven execution to build a predictable and efficient engine for new customer growth.
